Your Defining Moment from Seth Godin’s newslettere

Your defining moment

It’s easy to wait for it. The movies have taught us that when the music swells and the chips are down, that’s when leaders arrive and when heroes are made.

It turns out, that’s not how it works.

Our work is what happens in all the moments. Leadership doesn’t simply appear when the script announces it does: it is the hard work of showing up when we’re not expected to, of seeing what’s possible when few are willing to believe.

Your defining moment is whenever you decide it is, and you get a new chance to lead every day.

Two months ago, we ran our first session of Rising Talent, a special session of the altMBA by and for emerging leaders at Fortune 500 companies.

Our month-long sprint connected senior leaders from SAP, Starbucks, Dunkin’ Brands, Citi, General Mills, Lululemon, NBA, PricewaterhouseCoopers, Adobe, Audible, Barclays, Chipotle, Delta, Trane Technologies, Frost Bank, Kellogg Company, Kraft Heinz, MetLife, Qualcomm, Shopify, Slack and Warby Parker. Even though the world was already turning upside down, this extraordinary cohort showed up and did the work, even as they were contributing at a high level at their day jobs.

The results reinforced what we’ve been saying at the altMBA for the last five years. Possibility is where you find it. We each have more to offer than the world expects. And growth is something we’re capable of, as soon as we’re committed to seeing what we can contribute.

The secret of our workshops is the level of commitment that our students bring. Even in times of turmoil. Enrollment opens the door to action instead of compliance.

Our current worldwide tragedy is a slog, but it will have another side. And the organizations that thrive will be the ones that don’t rely on top-down management to go forward. It’s peer-to-peer leadership and innovation that produces resilience, and leadership that turns any moment into a moment where we can make things better.

Ishita Gupta has written more about the Rising Talent altMBA here.


Did you know…

… that today is No Taxation Without Representation Day? In 1764, Boston lawyer James Otis denounced taxation without representation, thus calling for the American colonies to unite in protest against England’s new tax measures.


Today’s Inspirational Quote:

“I believe that one defines oneself by reinvention. To not be like your parents. To not be like your friends. To be yourself. To cut yourself out of stone.”

— Henry Rollins

Random Phrases

  1. Money Doesn’t Grow On TreesMeaning: Suggests that money is a resource that must be earned and is not one that’s easily acquired.
  2. Playing For KeepsMeaning: Said when things are about to get serious.
  3. Right Out of the GateMeaning: Right from the beginning; to do something from the start.


“I came to the conclusion long ago that all religions were true and that also that all had some error in them, and while I hold by my own religion, I should hold other religions as dear as Hinduism. So we can only pray, if we were Hindus, not that a Christian should become a Hindu; but our innermost prayer should be that a Hindu should become a better Hindu, a Muslim a better Muslim, and a Christian a better Christian.” – Mahatma Gandhi


Part of speech: noun
Origin: Greek, early 17th century

The nose of a mammal, especially when it is long and mobile such as the trunk of an elephant or the snout of a tapir.


(in many insects) an elongated sucking mouthpart that is typically tubular and flexible.

Examples of Proboscis in a sentence

“At the zoo I had the chance to watch an anteater use its proboscis to stir up the dirt and eat insects.”

“The garden was planted with flowers known to have pollen to attract bees and other insects with a proboscis.”

Mentor Asks: Random 5 Questions to provoke thoughts.

If you could assign one household chore to someone else, what would it be?

What’s something commonly do today that you think people will wonder why anyone would ever do that fifty years from now?

What is it that motivates yourself the most?

What is the most recent fact you learned that surprised you?

If you could choose to be famous for something, what would it be?

Wisdom Quotes

If shadows are all you see in front of you turn around to face the light.

Keep your face to the sunshine and you cannot see a shadow. (Helen Keller)

No matter how slow you progress, as long as you keep going you’ll get there eventually.
It does not matter how slowly you go as long as you do not stop. (Confucius)

25. Fun days

25. Fun days

Star Wars Content Marketing Opportunities

Star Wars Day – 4th May

International No-Diet Day – 6th May

Chocolate Chip Day – 15th May

World Whiskey Day – 16th May

Sunscreen Protection Day – 27th May

International Hamburger Day – 28th May

Content marketing opportunities:   

  • Listicle idea: X Easy snacks to make at home for a movie marathon
  • Infographic idea: Star Wars movies ranked in order of popularity
  • Video idea: How is whiskey made?
  • Podcast idea: How can you lose weight without following a strict diet?