Hygge (hoo-ga)

A life well lived is filled with hygge: the danish ritual of enjoying life's simple pleasures. #lifestyledesign #lifewelllived #createyourlife

Seasoned. Nuts Quotable.

“Women and cats will do as they please, and men and dogs should relax and get used to the idea.”

“A dying culture invariably exhibits personal rudeness. Bad manners. Lack of consideration for others in minor matters. A loss of politeness, of gentle manners, is more significant than is a riot.”

― Robert A. Heinlein


Part of speech: noun
Origin: Korean, year unknown

A spicy paste used in Korean cooking, made from red chili peppers, fermented soybeans, rice, and salt.

Examples of Gochujang in a sentence

“I’m challenging myself to try one new food a week; this week it’s gochujang.”

“The special today is a spicy shrimp rice bowl with gochujang, cucumber, radishes, and carrots.”

3-2-1 The JamesClear.com Newsletter

3-2-1 Thursday
Note: You are receiving this email because you subscribed to my weekly 3-2-1 newsletter. Every Thursday, I share 3 ideas from me, 2 quotes from others, and 1 question for you to ponder. Occasionally, I also send out long-form articles on habits and self-improvement.

3 ideas, 2 quotes, 1 question (May 14, 2020)

“Working to deliver the most wisdom per word of any newsletter on the web.”

Read this on JamesClear.com

Happy 3-2-1 Thursday,

Just a quick note before we start: Atomic Habits is on sale for 40% off in the US and 30% off in the UK. (You can also get the audiobook for a steep discount.) If you’ve been thinking about grabbing a copy for yourself (or as a graduation gift), but haven’t pulled the trigger yet, then today could be a good day to do it.

Alright, moving on to the main event. Here are 3 ideas, 2 quotes, and 1 question to ponder this week.



Entrepreneurship is a personal growth engine disguised as a business pursuit.

(Share this on Twitter)


The 3 Levels of Employees:

Level 1 — You do what you are asked to do.

Level 2 — Level 1 + You think ahead and solve problems before they happen.

Level 3 — Level 2 + You proactively look for areas of opportunity and growth in the business, and figure out how to tap into them.


The more control you have over your attention, the more control you have over your future.

(Share this on Twitter)



Albert Gray, a life insurance executive at Prudential, discussing the importance of habits in the 1940s:

“Every single qualification for success is acquired through habit. People form habits and habits form futures. If you do not deliberately form good habits, then unconsciously you will form bad ones. You are the kind of person you are because you have formed the habit of being that kind of person, and the only way you can change is through habit.”

Source: The Common Denominator of Success


George Mallory, a mountaineer who led early British expeditions to Mount Everest in the 1920s, on the joy of climbing:

“People ask me, ‘What is the use of climbing Mount Everest?’ and my answer must at once be, ‘It is of no use.’ There is not the slightest prospect of any gain whatsoever. Oh, we may learn a little about the behavior of the human body at high altitudes, and possibly medical men may turn our observation to some account for the purposes of aviation. But otherwise nothing will come of it. We shall not bring back a single bit of gold or silver, not a gem, nor any coal or iron… If you cannot understand that there is something in man which responds to the challenge of this mountain and goes out to meet it, that the struggle is the struggle of life itself upward and forever upward, then you won’t see why we go. What we get from this adventure is just sheer joy. And joy is, after all, the end of life. We do not live to eat and make money. We eat and make money to be able to live. That is what life means and what life is for.”

Source: Climbing Everest: The Complete Writings of George Mallory


Am I doing this for Present Me or Future Me?

If you enjoyed that, please share with others.

Share this newsletter on TwitterFacebookLinkedInWhatsApp, or via email.

Or, copy and paste the link below:

Until next week,

James Clear
Author of the million-copy bestseller, Atomic Habits
Creator of the Habit Journal

P.S. This mother made a list of every question her kids asked her in one day.

Get access to the Secret Newsletter!

Get a bonus issue of 3-2-1 sent to you each month by gaining access to my “Secret Newsletter.”

It’s easy. Just using the sharing links below or copy and paste your referral link in an email, on social media, or however else you’d like to share it.

If 3 new people sign up through your link, then you’ll automatically get the Secret Newsletter sent to you each month. (It goes out the 3rd Saturday of each month.) Thanks for spreading the word!

Share this newsletter on TwitterLinkedIn, or via email.

Via: Seth Godin Newsletter

The moral imagination

What do you dream of?

We’ve worked overtime to create a sports imagination. Kids dream of dunking a basketball or scoring the winning goal at the World Cup. That’s a pretty new phenomenon. Instant replay, endorsement deals and trading cards make it easy to imagine.

We’ve certainly established a profit imagination. Everywhere we turn, the p&l mindset isn’t far away. Add a zero. That’s winning.

And there’s a health imagination as well. The ideal of fitness and well-being, the very nature of an immune system that we’re supposed to support.

But what about the moral imagination?

Visualizing what’s possible. Deciding to do something about it. Wondering (to ourselves and then to the world, “how can I make this better?”)

Not because it’s our job or because we’ll win a prize. Simply because we can.

We can start where we are and we can make things better.



  1. Although GPS is free for the world to use, it costs $2 million per day to operate. The money comes from American tax revenue.
  2. Psychopaths can only think of the possible positive consequences of their actions, not the negative ones.
  3. During the 1908 Olympics in London, the Russians showed up 12 days late due to the fact that they were using the Julian calendar instead of the Gregorian calendar.

Become Better. Get Inspired

  1. “I’d rather learn from one bird how to sing than teach ten thousand stars how not to dance” – E.E. Cummings
  2. “Chaos is more freedom; in fact, total freedom. But no meaning. I want to be free to act, and I also want my actions to mean something.” – Audrey Niffenegger, The Time Traveler’s Wife
  3. “If you feel far from God, guess who moved?” – Robin Jones Gunn, Surprise Endings

would you rather….

  1. Would you rather eat a delicious meal with no utensils or a mediocre meal with utensils?
  2. Would you rather stuck in a cave for a day or stuck in an elevator for a day?
  3. Would you rather understand what everyone is thinking or see everyone’s future?
  4. Would you rather lose all your keys or your wallet?
  5. Would you rather have every minute feel like an hour or every hour feel like a minute?

Today’s Inspirational Quote:

“We have a tendency to think in terms of doing and not in terms of being. We think that when we are not doing anything, we are wasting our time. But that is not true. Our time is first of all for us to be. To be what? To be alive, to be peaceful, to be joyful, to be loving. And that is what the world needs most.”

— Thich Nhat Hanh

Today’s Inspirational Quote:

“We have a tendency to think in terms of doing and not in terms of being. We think that when we are not doing anything, we are wasting our time. But that is not true. Our time is first of all for us to be. To be what? To be alive, to be peaceful, to be joyful, to be loving. And that is what the world needs most.”

— Thich Nhat Hanh

25. Fun days

25. Fun days

Star Wars Content Marketing Opportunities

Star Wars Day – 4th May

International No-Diet Day – 6th May

Chocolate Chip Day – 15th May

World Whiskey Day – 16th May

Sunscreen Protection Day – 27th May

International Hamburger Day – 28th May

Content marketing opportunities:   

  • Listicle idea: X Easy snacks to make at home for a movie marathon
  • Infographic idea: Star Wars movies ranked in order of popularity
  • Video idea: How is whiskey made?
  • Podcast idea: How can you lose weight without following a strict diet?