Conquest through vigilance.
We are always free.
United we stand, together we stay.
Lighting the way.
Our land, our history.
Well versed in the art of war.
Freedom at last.
Wardens of the West.
Progress through wisdom.
For the people, for the realm.

Holy Mother, eternal light of life, I wish to confess my mistakes. I’ve let you down, my pride led me to disobey my own parents. I beg your forgiveness, deliver me from evil. Punish me as you see fit so I may be rid of this guilt and live life afresh.

Thought for the day:

During World War II, numerous fighter planes were getting hit by anti-aircraft guns.

Air Force officers wanted to add some protective armor/shield to the planes. The question was “where”?

The planes could only support few more kilos of weight. A group of mathematicians and engineers were called for a short consulting project.

Fighter planes returning from missions were analysed for bullet holes per square foot. They found 1.93 bullet holes/sq. foot near the tail of the planes whereas only 1.11 bullet holes/sq. foot close to the engine.

The Air Force officers thought that since the tail portion had the greatest density of bullets, that would be the logical location for putting an anti-bullet shield.

A mathematician named Abraham Wald said exactly the opposite; more protection is needed where the bullet holes aren’t – that is -around the engines.

His judgement surprised everyone. He said We are counting the planes that returned from a mission. Planes with lots of bullet holes in the engine did not return at all.

Debrief

If you go to the recovery room at the hospital, you’ll see a lot more people with bullet holes in their legs than people with bullet holes in their chests. That’s not because people don’t get shot in the chest; it’s because the people who get shot in the chest don’t recover.

Remember the words of Einstein-
Not everything that counts can be counted, and not everything that can be counted, counts.

Source:
From the book –
How Not To Be Wrong, by Jordan Ellenberg.

Count how Safe we are at Home.
After relaxations of lockdown, remember our engines will be exposed.
🙏🏻

Clusters

Marketers used to have little choice. The only marketing was local. The local neighborhood, the local community.

Mass marketing changed that. Now, the goal was to flip the culture, all at once. Hit records, hit TV shows, products on the end cap at Target and national TV ads to support it all.

With few exceptions, that’s being replaced by a return to clusters.

The cluster might be geographic (they eat different potato chips in Tucscon than they do in Milwaukee) but they’re much more likely to be psychographic instead. What a group of people believe, who they connect with, what they hope for…

The minimal viable audience concept requires that you find your cluster and overwhelm them with delight. Choose the right cluster, show up with the right permission and sufficient magic and generosity and the idea will spread.

We’re all connected, but the future is local.

Today’s Inspirational Quote:

“Long-term success is built on credibility and on establishing enduring, loving relationships with quality people based on mutually earned trust. Cut all ties with dishonest, negative or lazy people, and associate with people who share your values. You become who you associate with.”

— Dave Kekich

Did you know…

… that today is The Day the Solar Wind Disappeared? In 1999, the solar wind that normally blows constantly from the sun dropped by more than 98%, the most drastic and longest lasting decrease ever observed. This severe change in the solar wind also changed the shape of Earth’s magnetic field and produced an unusual auroral display at the North Pole!