|WORD OF THE DAY|
Conquest through vigilance.
We are always free.
United we stand, together we stay.
Lighting the way.
Our land, our history.
Well versed in the art of war.
Freedom at last.
Wardens of the West.
Progress through wisdom.
For the people, for the realm.
Holy Mother, eternal light of life, I wish to confess my mistakes. I’ve let you down, my pride led me to disobey my own parents. I beg your forgiveness, deliver me from evil. Punish me as you see fit so I may be rid of this guilt and live life afresh.
Would you rather be a God on an isolated island or an average person in the world?
by Leon Uris
|The Magician’s Nephew (Chronicles of Narnia, #6)
by C.S. Lewis
|Heidi (Heidi, #1-2)
by Johanna Spyri
All of our fears are treasure troves of self-knowledge ready to be explored if you dare to make the first step.
Don’t trust those who speak without showing their intentions.
Never trust anything that can think for itself if you can’t see where it keeps its brain. (J. K. Rowling)
“We do not remember days, we remember moments.” – Cesare Pavese
Thought for the day:
During World War II, numerous fighter planes were getting hit by anti-aircraft guns.
Air Force officers wanted to add some protective armor/shield to the planes. The question was “where”?
The planes could only support few more kilos of weight. A group of mathematicians and engineers were called for a short consulting project.
Fighter planes returning from missions were analysed for bullet holes per square foot. They found 1.93 bullet holes/sq. foot near the tail of the planes whereas only 1.11 bullet holes/sq. foot close to the engine.
The Air Force officers thought that since the tail portion had the greatest density of bullets, that would be the logical location for putting an anti-bullet shield.
A mathematician named Abraham Wald said exactly the opposite; more protection is needed where the bullet holes aren’t – that is -around the engines.
His judgement surprised everyone. He said We are counting the planes that returned from a mission. Planes with lots of bullet holes in the engine did not return at all.
If you go to the recovery room at the hospital, you’ll see a lot more people with bullet holes in their legs than people with bullet holes in their chests. That’s not because people don’t get shot in the chest; it’s because the people who get shot in the chest don’t recover.
Remember the words of Einstein-
Not everything that counts can be counted, and not everything that can be counted, counts.
From the book –
How Not To Be Wrong, by Jordan Ellenberg.
Count how Safe we are at Home.
After relaxations of lockdown, remember our engines will be exposed.
|“Pleasure is never as pleasant as we expected it to be and pain is always more painful. The pain in the world always outweighs the pleasure. If you don’t believe it, compare the respective feelings of two animals, one of which is eating the other.”
“It is difficult to find happiness within oneself, but it is impossible to find it anywhere else.”
Marketers used to have little choice. The only marketing was local. The local neighborhood, the local community.
Mass marketing changed that. Now, the goal was to flip the culture, all at once. Hit records, hit TV shows, products on the end cap at Target and national TV ads to support it all.
With few exceptions, that’s being replaced by a return to clusters.
The cluster might be geographic (they eat different potato chips in Tucscon than they do in Milwaukee) but they’re much more likely to be psychographic instead. What a group of people believe, who they connect with, what they hope for…
The minimal viable audience concept requires that you find your cluster and overwhelm them with delight. Choose the right cluster, show up with the right permission and sufficient magic and generosity and the idea will spread.
We’re all connected, but the future is local.
“Long-term success is built on credibility and on establishing enduring, loving relationships with quality people based on mutually earned trust. Cut all ties with dishonest, negative or lazy people, and associate with people who share your values. You become who you associate with.”
— Dave Kekich
… that today is The Day the Solar Wind Disappeared? In 1999, the solar wind that normally blows constantly from the sun dropped by more than 98%, the most drastic and longest lasting decrease ever observed. This severe change in the solar wind also changed the shape of Earth’s magnetic field and produced an unusual auroral display at the North Pole!
This day marks the birth anniversary of Florence Nightingale and celebrates nurses for the contributions they make to society.
Content marketing opportunities:
Brand campaign that worked:
This ad from Aster DM Healthcare highlights the sacrifices that nurses make every day, often putting the comfort of others before their own.