Day: May 4, 2020

5 Easy Ways To Make A Full Meal Out Of A Simple Sweet Potato


via 5 Easy Ways To Make A Full Meal Out Of A Simple Sweet Potato

Quotes of the Week


Vladimir Horowitz
“Perfection itself is imperfection.”

via Today’s Quote https://ift.tt/3eR7GAd April 27, 2020 at 10:39AM
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Daniel Webster
“How little do they see what really is, who frame their hasty judgment upon that which seems.”

via Today’s Quote https://ift.tt/2Sd7tNY April 28, 2020 at 10:48AM
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e. e. cummings
“I imagine that yes is the only living thing.”

via Today’s Quote https://ift.tt/2Q7dAEX April 29, 2020 at 10:48AM
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A. C. Benson
“People seldom refuse help, if one offers it in the right way.”

via Today’s Quote https://ift.tt/3f7411e April 30, 2020 at 10:48AM
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Confucius
“I hear, I know. I see, I remember. I do, I understand.”

via Today’s Quote https://ift.tt/34gtxvK May 02, 2020 at 10:42AM
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William Temple
“When I pray, coincidences happen, and when I don’t, they don’t.”

via Today’s Quote https://ift.tt/3d7JOGU May 03, 2020 at 10:42AM
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Love more and more


Live more and more in the Present which is ever beautiful and stretches away beyond the limits of the past and the future.

If at all you must worry, let it be how to remember me constantly. This is worthwhile worry because it will bring about the end of worry.

Think of me more and more, and all your worries will disappear into the nothing they really are. My will works out to awaken you to this.

——-AVATAR MEHER BABA

[The Everything and the Nothing By Meher Baba.]
[Copyright© 1963 Meher House Publications, Beacon Hill, Australia., Copyright© 1989 Avatar Meher Baba Perpetual Public Charitable Trust, Ahmednagar, India]

All Marketers… | Seth’s Blog


via All Marketers… | Seth’s Blog

Not liars, storytellers

Just to be clear, especially if you’re just joining us:

 

The truth is elusive. No one knows the whole truth about anything. We certainly don’t know the truth about the things we buy and recommend and use.

What we do know (and what we talk about) is our story. Our story about why use, recommend or are loyal to you and your products. Our story about the origin and the impact and the utility of what we buy.

Marketing is storytelling.

The story of your product, built into your product. The ad might be part of it, the copy might be part of it, but mostly, your product and your service and your people are all part of the story.

Tell it on purpose.

Email checklist | Seth’s Blog. I like this.


via Email checklist | Seth’s Blog

Email checklist

Before you hit send on that next email, perhaps you should run down this list, just to be sure:

  1. Is it going to just one person? (If yes, jump to #10)
  2. Since it’s going to a group, have I thought about who is on my list?
  3. Are they blind copied?
  4. Did every person on the list really and truly opt in? Not like sort of, but really ask for it?
  5. So that means that if I didn’t send it to them, they’d complain about not getting it?
  6. See #5. If they wouldn’t complain, take them off!
  7. That means, for example, that sending bulk email to a list of bloggers just cause they have blogs is not okay.
  8. Aside: the definition of permission marketing: Anticipated, personal and relevant messages delivered to people who actually want to get them. Nowhere does it say anything about you and your needs as a sender. Probably none of my business, but I’m just letting you know how I feel. (And how your prospects feel).
  9. Is the email from a real person? If it is, will hitting reply get a note back to that person? (if not, change it please).
  10. Have I corresponded with this person before?
  11. Really? They’ve written back? (if no, reconsider email).
  12. If it is a cold-call email, and I’m sure it’s welcome, and I’m sure it’s not spam, then don’t apologize. If I need to apologize, then yes, it’s spam, and I’ll get the brand-hurt I deserve.
  13. Am I angry? (If so, save as draft and come back to the note in one hour).
  14. Could I do this note better with a phone call?
  15. Am I blind-ccing my boss? If so, what will happen if the recipient finds out?
  16. Is there anything in this email I don’t want the attorney general, the media or my boss seeing? (If so, hit delete).
  17. Is any portion of the email in all caps? (If so, consider changing it.)
  18. Is it in black type at a normal size?
  19. Do I have my contact info at the bottom? (If not, consider adding it).
  20. Have I included the line, “Please save the planet. Don’t print this email”? (If so, please delete the line and consider a job as a forest ranger or flight attendant).
  21. Could this email be shorter?
  22. Is there anyone copied on this email who could be left off the list?
  23. Have I attached any files that are very big? (If so, google something like ‘send big files’ and consider your options.)
  24. Have I attached any files that would work better in PDF format?
  25. Are there any 🙂 or other emoticons involved? (If so, reconsider).
  26. Am I forwarding someone else’s mail? (If so, will they be happy when they find out?)
  27. Am I forwarding something about religion (mine or someone else’s)? (If so, delete).
  28. Am I forwarding something about a virus or worldwide charity effort or other potential hoax? (If so, visit snopes and check to see if it’s ‘actually true).
  29. Did I hit ‘reply all’? If so, am I glad I did? Does every person on the list need to see it?
  30. Am I quoting back the original text in a helpful way? (Sending an email that says, in its entirety, “yes,” is not helpful).
  31. If this email is to someone like Seth, did I check to make sure I know the difference between its and it’s? Just wondering.
  32. If this is a press release, am I really sure that the recipient is going to be delighted to get it? Or am I taking advantage of the asymmetrical nature of email–free to send, expensive investment of time to read or delete?
  33. Are there any little animated creatures in the footer of this email? Adorable kittens? Endangered species of any kind?
  34. Bonus: Is there a long legal disclaimer at the bottom of my email? Why?
  35. Bonus: Does the subject line make it easy to understand what’s to come and likely it will get filed properly?
  36. If I had to pay 42 cents to send this email, would I?

Frank Ramsey


A fascinating profile of Frank Ramsey, philosopher, economist, and mathematician, who was one of the greatest minds of the last century that you’ve never heard of.

“Ramsey not only died young but lived too early, or so it can seem. He did little to advertise the importance of his ideas, and his modesty did not help. He was not particularly impressed with himself—he thought he was rather lazy. At the same time, the speed with which his mind worked sometimes left a blur on the page. The prominent American philosopher Donald Davidson was one of several thinkers to experience what he dubbed “the Ramsey effect.” You’d make a thrilling breakthrough only to find that Ramsey had got there first.“

How much do I love Oxford?


By Jay

An Original Song

How much do I love Oxford?I get on with life as a pilot,
I’m an ugly kinda person.
I like sewing dresses and walking the dog.
I like to contemplate Cambridge.
But when I start to daydream,
My mind turns straight to Oxford.

Tralala tralala…

Sometimes I look at myself and I look into my eyes,
I notice the way I think about Oxford with a smile,
Curved lips I just can’t disguise.
But I think it’s Cambridge making my life worthwhile.
Why is it so hard for me to decide which I love more?
Cambridge or…
Oxford?

I like to use words like ‘freak’ and ‘onwards.’
I like to use words about Cambridge.
But when I stop my talking,
My mind turns straight to Oxford.

Tralala tralala…

Sometimes I look at myself and I look into my eyes,
I notice the way I think about Oxford with a smile,
Curved lips I just can’t disguise.
But I think it’s Cambridge making my life worthwhile.
Why is it so hard for me to decide which I love more?
Cambridge or…
Oxford?

I like to hang out with Tom and Jenny.
But when left alone,
My mind turns straight to Oxford.

Tralala tralala…

Sometimes I look at myself and I look into my eyes,
I notice the way I think about Oxford with a smile,
Curved lips I just can’t disguise.
But I think it’s Cambridge making my life worthwhile.
Why is it so hard for me to decide which I love more?
Cambridge or…
Oxford?

I hate rude people and losing card games.
But I just think back to Oxford,
And I’m happy once again.

Tralala tralala…

Gold


Gold

Gold

by jay

I cannot help but stop and look at the antique gilt.
Are you upset by how unfashionable it is?
Does it tear you apart to see the gilt so old-hat?

The unit of measurement that’s really high,
Above all others is the karat.
Are you upset by how high-level it is?
Does it tear you apart to see the karat so towering?

The currency that’s really big,
Above all others is the specie.
“Zoom”, said the specie,
And “zoom” then “zoom” again.

The Black And Giant CoronaVirusBat


The Black And Giant CoronaVirusBat

A Poem by jay

Whose CoronaVirusBat is that? I think I know.
Its owner is quite angry though.
He was cross like a dark potato.
I watch him pace. I cry hello.

He gives his CoronaVirusBat a shake,
And screams I’ve made a bad mistake.
The only other sound’s the break,
Of distant waves and birds awake.

The CoronaVirusBat is Black, giant and deep,
But he has promises to keep,
Tormented with nightmares he never sleeps.
Revenge is a promise a man should keep.

He rises from his cursed bed,
With thoughts of violence in his head,
A flash of rage and he sees red.
Without a pause I turned and fled.

With thanks to the poet, Robert Frost, for the underlying structure.

Random Phrases


  1. Shot In the DarkMeaning: An attempt that has little chance for success.
  2. What Am I, Chopped Liver?Meaning: A rhetorical question used by a person who feels they are being given less consideration than someone else.
  3. Beating Around the BushMeaning: Someone who is beating around the bush is someone who avoids the main point.

25. Fun days


25. Fun days

Star Wars Content Marketing Opportunities

Star Wars Day – 4th May

International No-Diet Day – 6th May

Chocolate Chip Day – 15th May

World Whiskey Day – 16th May

Sunscreen Protection Day – 27th May

International Hamburger Day – 28th May

Content marketing opportunities:   

  • Listicle idea: X Easy snacks to make at home for a movie marathon
  • Infographic idea: Star Wars movies ranked in order of popularity
  • Video idea: How is whiskey made?
  • Podcast idea: How can you lose weight without following a strict diet?

3. International Firefighters’ Day – 4th May


3. International Firefighters’ Day – 4th May

This day was instituted to pay tribute to firefighters who dedicate their lives and those who have lost their lives to protect life and property.

Content marketing opportunities:   

  • Listicle idea: X Ways to make your home fireproof
  • Infographic idea: Simple ways to stop a household fire
  • Video idea: The biggest fire accidents that were thwarted thanks to firefighters
  • Podcast idea: What are the biggest health issues that firefighters face?

Brand campaign that worked:

This video from the South Metro Fire Rescue PIO offers a glimpse into a day in the life of one of their firefighters (Justin LaBorde) and gives you a better understanding of their work.