Today’s Inspirational Quote:

“I tried every diet in the book. I tried some that weren’t in the book. I tried eating the book. It tasted better than most of the diets.”

— Dolly Parton

Did you know…

… that today is Dollywood Day? In 1986, Dollywood (Dolly Parton’s theme park) opened in Pigeon Forge, Tennessee. By offering a blend of thrilling rides, spectacular shows, and master craftsmen in the Great Smoky Mountains and presented by employees with a genuine interest in the guest’s experience, all sprinkled with Dolly’s own special brand of charm and appeal, Dollywood more than delivers!

Kevin Kelly, the founder of WIRED magazine, recently turned 68 and offered some lessons on life. Here are a few that stood out:

“Learn how to learn from those you disagree with, or even offend you. See if you can find the truth in what they believe.“

“Being able to listen well is a superpower. While listening to someone you love keep asking them “Is there more?”, until there is no more.“

“The purpose of a habit is to remove that action from self-negotiation. You no longer expend energy deciding whether to do it. You just do it. Good habits can range from telling the truth, to flossing.”

— 68 Bit of Unsolicited Advice

2. World Press Freedom Day – 3^rd May

This day provides an opportunity to journalists, academics, national authorities and the public to discuss emerging challenges to press freedom and their safety. The theme for 2020 is ‘Journalism without fear or favor’.

Content marketing opportunities:   

• Listicle idea: What are the different roles you can take up in the news industry?
• Infographic idea: Media history: A timeline
• Video idea: Depictions of important events that were covered by the press
• Podcast idea: What happens when the press is biased?

Brand campaign that worked:

This video by UNESCO asks us the all-important question: why should we care about press freedom, and how does it affect us everyday.