Going Green Is Picking Up Steam
More people are adopting a green lifestyle. Beyond Meat, maker of plant-based proteins, has increased its stock prices by more than three times since its IPO launch. But for consumers, the eco-conscious lifestyle doesn’t stop at vegetarian diets and organic hygiene products. Lunya, a popular women’s-clothing maker, constructs its products from natural fabrics and fibers, and its sleepwear and intimates lines use Pima cotton for durability and comfort. Using natural materials lowers the carbon footprint of their business, as well as that of the individual consumer.
According to Small Business Trends, when it comes to tapping new consumers in an already-crowded green market, “The answer may lie in supplying consumers with details — and authenticity.” It’s not enough to be green anymore; you have to help the customer understand what making eco-friendly choices means for you and them.