Creating a Celebrity out of a Novice should not have such steps. The HyperMarketers should learn some lessons from the way Malala was positioned and what has she become.
A wonderful passionate Climate activist and Speaker, Student – if she is allowed to be wasted in this manner – it is no good for her, not at all good for the cause/s she pursues.
They overpromoted Al Gore and we all know the results of the overselling, Hyperpromoting, hyperselling to ? Hyperscale what? Of course, the bank balance of the Celebrity Marketers and positioning G?urus. NOthing else.