CEO activism has given way to employee activism — Quartz at Work


via CEO activism has given way to employee activism — Quartz at Work Corporate activism has been a dominant feature of Donald Trump’s presidency. Its early iterations were characterized as “CEO activism,” a new tendency among senior corporate leaders to make public statements on such socially polarizing issues as immigration, climate change, and LGBTQ rights. But lately, … Continue reading CEO activism has given way to employee activism — Quartz at Work

Differentiate Your Brand (Two Routes) | Paul Writer


Core via Differentiate Your Brand (Two Routes) | Paul Writer The table below gives an idea of when these routes are more optimal: Core Context Offering is sustainably unique Offering is getting commoditized or there are many competing players Company’s DNA is delivery and/or product oriented Company is sales and marketing centric Offering is a … Continue reading Differentiate Your Brand (Two Routes) | Paul Writer