The 7-Step-Paul-Rand-Logo-Test uses the descriptors above to assess a logo. The steps flow like this:
Is it distinctive?
Is it visible?
Is it adaptable?
Is it memorable?
Is it universal?
Is it timeless?
Then, when you have said “yes” to everything above, ask this final question: is it simple?
This is what separates a good marketer from a great one
I’m in the middle of an interview.