7 Marketing Mistakes That Nearly Broke Me… Literally

via 7 Marketing Mistakes That Nearly Broke Me… Literally

Bobby Fischer Champ Day

Did you know…

… that today is Bobby Fischer Champ Day? In 1958, Bobby Fischer won the United States Chess Championship for the first time at the tender age of 14. Bobby Fischer was an American chess prodigy, grandmaster, and the eleventh World Chess Champion. Many consider him the greatest chess player of all time!


Today’s Inspirational Quote:

“If your compassion does not include yourself, it is incomplete.”

— Jack Kornfield

Great Quotes of the Day

“Human beings are so destructive. I sometimes think we’re a kind of plague, that will scrub the earth clean. We destroy things so well that I sometimes think, maybe that’s our function. Maybe every few eons, some animal comes along that kills off the rest of the world, clears the decks, and lets evolution proceed to its next phase.” – Michael Crichton

“Perhaps our greatest distinction as a species is our capacity, unique among animals, to make counter-evolutionary choices.” – Jared Diamond

Truth within

Learn the art of taking your stand on the Truth within. When you live in this Truth, the result is the fusion of the mind and the heart and the end of all fears and sorrow.

It is not a dry attainment of mere power or intellectual knowledge.

A love which is illumined by the intuitive wisdom of the spirit will bless your life with ever-renewing fulfillment and never-ending sweetness.


Startpreneurs fav

Daily Capsule | 8th Jan

We hear that by 2040, more than half of our vehicles will run on batteries. Surprising, right? But, what if we told you that electric cars are more than a century old. You read it right. In the year 1900, one of every three vehicles was actually electric.

Look up William Morrison from Iowa, who built America’s first successful battery-powered electric automobile. His vehicle first ran in 1891, and was demonstrated to a starstruck crowd in 1892 in Chicago! In fact, in 1900-1910, Thomas Alva Edison paired up with Henry Ford to experiment on electric vehicles. Ironically, it was Ford’s Model T that put electric cars out of business in the 1920s.

But, looks like we’re going exactly where we began from with leading automobile companies vying for the top spot for the best electric car in the market. Let’s not forget Tesla either (slated to be in India sometime this year, no less).

May the best man, err, car win!


Team YourStory

Stories you shouldn’t miss

Former Flipkart boss Binny Bansal is once again back in the news. This time, though, the buzz is surrounding his latest endeavour, called ‘021’ – a venture capital fund founded by Sailesh Tulshan, of which Binny Bansal is the anchor investor. Having garnered media attention already, 021 is said to have made its first close of $32 million. According to media reports, the fund raise saw limited partner participation from the Azim Premji Foundation, and other former employees of Flipkart.

What does a Flipkart Co-founder do after resigning from his position as group CEO at India’s top ecommerce Unicorn? He starts up again! Binny Bansal is teaming up with Saikiran “Saiki” Krishnamurthy, a former Senior Partner at global consultancy firm McKinsey, to launch xto10x Technologies, a tech startup that will address issues related to scaling up for growth-stage startups globally. The venture will offer tech tools and a learning platform for startups all over the world looking to scale up rapidly.

Funding this week was off to a great start for Bengaluru-based co-living startup Zolostays. After raising $5 million in Series A from Nexus Venture Partners, the company has latest secured a funding of $30 million in the Series B round. Among the participating investors were IDFC Alternatives, Mirae Asset and Nexus Venture Partners. “The idea is to get strategic help in real-estate, expansion in different geographies and corporate connects, with these strategic partnerships,” said Nikhil Sikri, Co-founder of Zolostays.

Leveraging virtual reality for interior design services, Flipspaces has carved a niche for itself in the market. And it has no plans of slowing down in the future. The startup recently raised a fresh round of funding worth $3.5 million led by Carpediem Capital. In case you are wondering how it all works, it’s pretty simple. Flipspaces enables prospective customers to visualise home or office decor products that they browse on the website, in a virtual environment similar to their own.

One step at a time, the OLX Group is strengthening its verticals while leveraging technology to the optimum level. Latest, the global online classifieds business leader announced the acquisition of Mumbai-based recruitment marketplace for blue and grey-collar jobs in India, called Aasaanjobs. With this acquisition, OLX plans to strengthen its job vertical to address the growing requirement of a 60 million urban workforce in India, valued at over $1 billion.

After careful examination and evaluation, eight startups have been selected for incubation at the Shell Technology Centre Bangalore (STCB), including two of YourStory’s Tech30 startups – Mobycy and AutoVRse. The second batch was announced after a successful cohort-1 of the E4 (Energizing and Enabling Energy Entrepreneurs) Programme. “We are scaling up by launching five tracks, to accommodate around 30 startups annually,” added Nitin Prasad, Chairman of Shell Companies in India.

Founded in December 2016, intelligent apparel brand Turms has turned to experts for advice in three areas – R&D, new revenue channels and optimising its supply chain. As part of the initiative, the startup will be bringing onboard Dr Murali Sastry, CEO of IIT B-Monash Research Academy and Sanjay Modi, former MD (APAC and Middle East) at Monster.com and Sridhar Viswanathan, Managing Partner at Silver Cruste as advisors. This latest bit comes after last year’s funding round, where Turms raised Rs 6.3 crore.

Apple lost the most valuable company tag to Microsoft! In August last year, Apple became America’s first trillion-dollar corporation as its stock price surged to $207.39. Apple’s valuation hit $1.16 trillion over the next two months, with the stock peaking at $232.07 on October 3. And then, the tide turned. In the three months since October 2018, about $464 billion has been wiped off Apple’s valuation, and the stock has fallen to a six-year low. Not only this, Apple now trails Microsoft, Amazon and Alphabet.

Going Global: Ashwin Damera on scaling your startup in new geographies

How can a business successfully scale across geographies? Answers to this and more as Ashwin Damera, Co-founder & Director, Eruditus Executive Education, shares his take on the key ingredients for businesses to go global on #BuildingItUp with Bertelsmann.

Listen to Podcast.

Present your solutions and innovations to corporates, venture capital, investors, mentors, and other key stakeholders. Get access to funding and incubation support. Interact with experts in the global oil & gas industry. All this and more at the first edition of O&G@20 – a collaborative initiative of 10 oil & gas PSUs (ONGC, OIL, IOCL, BPCL, HPCL, MRPL, GAIL, EIL, NRL and Balmer Lawrie). Applications close on January 15, 2019. Apply today.

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