Did you know…
… that today is Alabama Admission Day? Alabama was admitted as the 22nd state of the United States on December 14, 1819. Deep in the “Heart of Dixie,” (one of the state’s nicknames), Alabama was first inhabited by the Creek Indians, then explored by the Spanish, settled by the French, and then controlled by the British.
Today’s Inspirational Quote:
“Some of us think holding on makes us strong; but sometimes it is letting go.”
— Hermann Hesse
“There’s a world of difference between truth and facts. Facts can obscure the truth.”
Short End of the StickMeaning: Getting the bad end of a deal, or receiving the least desirable outcome from something.
Jumping the GunMeaning: Something that occurs too early before preparations are ready. Starting too soon.
Don’t Look a Gift Horse In The MouthMeaning: When you receive a gift from someone, do not be ungrateful.
Jig Is UpMeaning: For a ruse or trick to be discovered; to be caught.
My Cup of TeaMeaning: Someone or something that one finds to be agreeable or delightful.
Tough It OutMeaning: To remain resillient even in hard times; enduring.
Jack of All Trades Master of NoneMeaning: Having suitable skill in multiple things, but not being an expert in any of them.
Long In The ToothMeaning: Old in age. Mainly used when referring to people or horses.
Roll With the PunchesMeaning: To tolerate or endure through the unexpected mishappenings you may encounter from time to time.
Tug of WarMeaning: It can refer to the popular rope pulling game or it can mean a struggle for authority.
A glass of Milk, paid in Full
One day, a poor boy who was selling goods from door to door to pay his way through school, found he had only one thin dime left, and he was hungry. He decided he would ask for a meal at the next house. However, he lost his nerve when a lovely young woman opened the door.
Instead of a meal he asked for a drink of water. She thought he looked hungry so brought him a large glass of milk.
He drank it slowly, and then asked, “How much do I owe you?”
“You don’t owe me anything,” she replied. “Mother has taught us never to accept pay for a kindness.”
He said, “Then I thank you from my heart.”
As Howard Kelly left that house, he not only felt stronger physically, but his faith in God and man was strong also. He had been ready to give up and quit.
Year’s later that young woman became critically ill. The local doctors were baffled. They finally sent her to the big city, where they called in specialists to study her rare disease.
Dr. Howard Kelly was called in for the consultation. When he heard the name of the town she came from, a strange light filled his eyes. Immediately he rose and went down the hall of the hospital to her room.
Dressed in his doctor’s gown he went in to see her. He recognized her at once. He went back to the consultation room determined to do his best to save her life. From that day he gave special attention to the case.
After a long struggle, the battle was won. Dr. Kelly requested the business office to pass the final bill to him for approval. He looked at it, then wrote something on the edge and the bill was sent to her room.
She feared to open it, for she was sure it would take the rest of her life to pay for it all. Finally she looked, and something caught her attention on the side of the bill. She began to read the following words:
“Paid in full with one glass of milk.
Signed, Dr. Howard Kelly.”
A creative man is motivated by the desire to achieve, not by the desire to beat others.
– Ayn Rand
“Why Most People Will Never Get a ‘Yes’” by Danny Forest https://link.medium.com/fImuWR2bDS
The CEO didn’t know what to do. His he CEO’s large tuna business was facing hard times.
His crews hadn’t had any large scores in their usual territory and their business was on the brink of failure.
Growing more desperate by the day, he sent his crews out to try different fishing locations.
Finally, he got the call he had been dreaming of.
“Boss, we hit a jackpot,” said his captain.
The CEO’s heart leapt in his chest. Yes! This is just what we needed, he thought.
“But…” the captain continued, “I’m not sure you are going to love what we caught.”
He and his crew found themselves with a huge haul of white-fleshed tuna.
The problem: The American consumer was only accustomed to pink tuna… had secured a huge haul of high-quality tuna, but consumers would never buy it.
His team went ahead with canning it and within a few weeks, the tuna hit the grocery store shelves… and stayed there.
The company offered deals, sales, and all kinds of promotions, but nothing helped get that tuna off the shelf and into the home.
So the CEO picked up the phone and called a marketing consultant. This consultant was known to be able to sell anything, and he was the company’s last hope.
The CEO called the consultant and explained his predicament. The man nodded while he listened.
“So, can you help us?” the CEO asked.
“I can, but I’ll have to think on it,” responded the marketer. With that, he thanked the CEO for reaching out and hung up without another word.
Weeks passed. The CEO was prepared to give up.
One morning, just as the CEO was about to admit a final defeat to his team, he received a call from the marketer.
“I know what you need to do and you will have to do it quickly to every single can of tuna you sell…”
The CEO waited in anticipation.
“…Print, ‘Guaranteed not to turn pink’ in big letters on every can.”
It was brilliant! The CEO acted immediately and it was a commercial success. His company was soon selling more tuna than all of their competitors.
The company went from the verge of failure to a booming business with the help of a simple marketing campaign.
So who was the company and who were the people in this story?
No one knows!
This is a marketing tale whose true facts have been lost over decades of retelling.
But even though we don’t know who the people in the story were (or the truth of the story, for that matter) the lesson remains:
Marketing and branding matter. They change how consumers perceive your product and can make or break your business.
In the words of Joe Chernov:
“Good marketing makes the company look smart. Great marketing makes the customer feel smart
1“If your content isn’t driving conversation, you’re doing it wrong.”