The Persuasion Code Part 1, with Christophe Morin
Christophe Morin, co-author of the first neuromarketing book and now The Persuasion Code, is the neuroscience half of the SalesBrain duo. He digs into the science that underlies a pain-based approach to sales and persuasion. Read more…

The Paper Towel Test For Customer Experience

Want a clue as to how a business that claims to be customer-focused really feels about its customers? Check their approach to dispensing paper towels! Read more…

The Persuasion Code Part 2, with Patrick Renvoise

In the second part of our Persuasion Code series, co-author Patrick Renvoise joins us to share how years of experimentation and client testing have shown what really works in persuasion and sales.  Read More…

Transforming Customer Experience with Carnival’s John Padgett
How do you take the best customer experience and make it even better. John Padgett has done it twice, first at Disney and now at Carnival. It starts with rethinking every aspect of the customer’s journey. Read more…

How many really bad presentations have you sat through. David Hooker, evangelist for upstart presentation Prezi, tells you how to engage your audience and ensure they remember your message. Read more…

Behavioral Science in Business

It’s almost here! Learn from the best minds applying behavioral science to business! Save 20% with code “ROGER” and support the amazing work of TakeHerBack at the same time.

Be a Five-Star Communicator with Carmine Gallo
Crush your next presentation, whether it’s an auditorium or cramped conference room. Speaking expert Carmine Gallo has deconstructed successful TED talks and other speeches to teach you what works! Read more…

Futurist and author Thomas Koulopoulos paints a future both scary and exciting in Revealing the Invisible – AI-driven behavior analysis, hyper-personalization, even consumer “mind-reading.”  Read More…

Clockwork – Design Your Business To Run Itself

Mike Michalowicz is back to teach you the ultimate entrepreneural secret – how to get your business to run itself. Mike’s new book is Clockwork, and he shares ideas in the way that only he can. Read more…

Study: Surprise Winner In Audio vs Video For Emotion
Would an emotionally charged scene from Game of Throneslight up your brain more if you saw the scene on video or heard the passage from the book via audio? This and other tests yielded surprising results.  Read More…

The 1-Page Marketing Plan with Allan Dib

Forget big marketing plans that gather dust on your shelf. Business coach Allan Dib explains why one page is enough, and tells you the exact steps to creating your 1-page plan.  Read more…

Topple: Explosive Growth via Ecosystem Thinking
The days of the standalong business are numbered, says author and futurist Ralph Welborn. In Topple, he explains why you need to be part of an ecosystem that will feed your business new opportunities. Read more…

Real Artists Don’t Starve with Jeff Goins

If you are a creator of any kind – writer, musician, painter, etc. – don’t fall for the “starving artist” myth. Author Jeff Goins gives practical examples showing how you can make your art and prosper financially, too! Read more…

Is your marketing budget maxed out? Do you need more sales? If you like my Neuromarketing, Entrepreneur and Forbes articles, you’ll definitely enjoy Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Wiley). It’s full of practical, ways to use behavior research, neuroscience, and psychology to make your marketing more persuasive! Get Brainfluence…