29 Jeff Bezos Quotes

1. “If you double the number of experiments you do per year you’re going to double your inventiveness.”

2. “Life’s too short to hang out with people who aren’t resourceful.”

3. “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”

4. “One of the only ways to get out of a tight box is to invent your way out.”

5. “Put the customer first. Invent. And be patient.”

6. “word-of-mouth is so very, very powerful.”

7. “If you don’t understand the details of your business you are going to fail.”

8. “The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works.”

9. “I believe you have to be willing to be misunderstood if you’re going to innovate.”

10. “It’s not an experiment if you know it’s going to work.”

11. “Your brand is what other people say about you when you’re not in the room.”

12. “In business, what’s dangerous is not to evolve.”

13. “Kindness is a choice.”

14. “All businesses need to be forever.”

15. “Keep our competitors focused on us, while we stay focused on the customer.”

16. “The people who are right a lot, often change their minds.”

17. “If you never want to be criticized, for goodness sake don’t do anything new.”

18. “Patience, persistence, and obsessive attention to detail.”

19. “Obsess about customers, not competitors.”

20. “Be stubborn on vision but flexible on details.”

21. “Work hard, have fun, and make history.”

22. “If you decide that you’re going to do only the things you know are going to work, you’re going to leave a lot of opportunity on the table.”

23. “People who are right most of the time are people who change their minds often.”

24. “You don’t choose your passion; your passion chooses you.”

25. “What’s dangerous is not to evolve.”

26. “There’ll always be serendipity involved in discovery.”

27. “If you can’t tolerate critics, don’t do anything new or interesting.”

28. “Put the customer first. Invent. And be patient.”

29. “Entrepreneurs must be willing to be misunderstood for long period of time.”