Building a business is not easy. This easy to read step by step guide shall provide an outline to starting a business in just four easy steps.
Building, business, step by step, guide, outline, four easy steps.
Creating a successful and profitable business is not easy. Initially, external factors, such as competition, timing and demand, with scant or little contol bother us. We aspire to have sound business plan. In order to lead a successful business we must assume that external factors shall favour us. The five steps we consider while building our business from the ground up:
1. Determine your business. What are you selling?
This question is not as easy to answer as you may think. For example, Nike is in the sportswear business, but the truth is that when you buy a pair of Nike shoes and a t-shirt at the mall we are buying a lot more than sportswear; you’re buying an image, a feeling. You’re buying the Nike brand. For example someone who is in speciality retial business may say, ìconvenience or “innovation” before they specify any particular industry. Your brand is what sets your product apart from your competitors.
2. Select your market. Who are you selling to?
This step is a bit less interpretive as the first, though equally important. Who are you selling to? or more importantly, what do you know about this person? Understanding your consumer is a key to success. What do they do? Where do they hang out? What do they watch on television? These are just a few of the questions that you should be able to answer about your consumer. Knowing the answers to these questions can answer a lot of questions of your own when it comes to a devising a marketing strategy. We have to understand our market with “amazing ability to figure out the things that people want to have.” This ability to perceive our consumer’s desire can only be a result of knowing them like our neighbor.
3. Create a marketing strategy. How do you speak to these people?
This is a culmination of understanding your brand and your consumer. As mentioned in number two, understanding our consumer can answer a lot of questions concerning our marketing strategy: Where should you advertise? What’s the voice of your brand? What kind of prices are reasonable for this demographic? In order to engage your consumer, a.k.a. sell your product to them, you must know where your advertisements will be noticed, how to speak to them, and how much they will be able to spend, among many of things. Really, this step should have been combined with the last because who your market is dictates your marketing strategy entirely.
4. Learn by example. Seek advice from those who have done it.
There are many books written by professionals who have already started their own business and have been successful in doing so.
Remember, building a successful business in not all about the Rupees and Paise. Equally as valuable is you brand equity and your ability to engage your consumer, which is only attainable by understanding them. Assuming there is a demand for your product, and you can compete with the other brands, following these four steps shall guide you in the right direction.