In today’s competitive business world, there are two basic realities that drive the workforces. First one is getting people who get results. Second is to get people who get results stay.

Today’s world of globalization, customized employee enhancement plans, competitive benefits, and demographic changes make it very tough on companies to get and then retain talent. That’s how the managers of today are not just managers. They are recruiters, planners, motivators, and trainers, all rolled into one.

To keep this already-complex chain of operation from spiraling out of control, the companies have found the best way to manage their staff is to coach them. The role of a coach in a company, in this regard, is to take a group of people with diversified proficiency, understand their strengths and improve them, and at the same time, realize the cause of their weaknesses and eradicate them.

The Role of a Coach

The role of a coach is significantly different from that of an instructor. In coaching, employees are asked to grow in their strengths and address their weaknesses so that they realize their self-growth. It keeps them motivated and happy in the workplace – both keys to retaining talent.

Leaders take their staff from where they are to where they’ve never been before. Nothing could define coaching better than this statement from Henry Kissinger.

Coaching, in the true sense, is tailor-made for people who have the potential to grow to greater heights and yet, are too content in delivering just satisfactory performance. These employees are different from slackers who don’t perform properly, either due to non-interest or inferior knowledge.

The employees we are addressing are employees who like their professional life just the way it is at the moment, and have fit in snugly to the demands of the workplace, which is not bad in itself, however, every organization needs its employees to grow. That’s the way every organization grows too, being a sum total of different talented groups. The job of a coach, therefore, is to ensure that the employees improve their job performance through a constant process of encouraging and suggesting improvements.