#1 "Better Just got Still Better with jAy"!

Jay Parkhe – Monday Column – Motto of Life


Generating some random terms is a great way to drive into your creative faculties .

Moving To The Void. Is this going to nothingness? Is this about going towards universe as your marketplace? Do you see a void that you can fill?/is there a space you can create for your businesses?/
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Cause Squinting Eyes. 😂 Funny No? Squint (also known as strabismus) is a condition that arises because of an incorrect balance of the muscles that move the eye, faulty nerve signals to the eye muscles and focusing faults (usually long sight). …

Normally, the two eyes point in the same direction.

What can cause to see with squinting eyes?

Does this trigger a memory?An incident? Was it funny? How can I use this in my speech? Will audience enjoy it?
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Decorating A Cake With Thorns. That’s a very Nasty and Cruel thought, ain’t it?  But no one dared say this to God who designed the Rose and many other flowers with protective shields of thorns around them, did we?  May be, this means we need to have a deterrent created for sugar craving Diabetics like me from eating any part of the Sweet sugary Cake?! I don’t know. Or may be it is just a thought of creating a protective shell around a very attractive product so that the deterrent ( thorns) do not allow it to be broken or stolen. What do you think?
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Living Like A Bear In Winter. – I found this phrase funny and thought provoking. The best Bear I remember is Teddy Bear who loves Honey.  The worst memory I have is of a Hairy, Toothy, Smelly Black bear in a Zoo.  It is said ( I remember from my childhood) that a Bear when he grips a man in the jungle – he does two things – 1. He encircles the man with his arms so powerfully that the ribs break and the man succumbs 2. The bear tickles like hell – so that we die laughing.  Scary stories from childhood. Don’t know how much truth they have. 

t is a common misconception that bears hibernate during the winter. While bears tend to slow down during the winter, they are not true hibernators. Black bears, Grizzly bears and Brown bears do go into a deep sleep during the winter months, known as torpor. Hibernation is when animals “sleep” through the winter.

So taking cues from the above two if we do an attribute listing for a Startpreneur – what do we find:

  1. Hold your customer so tight that the Customer Intimacy grows into Customer Lifetime Value and loyalty.

  2. Like a bear – please the customer so much, pamper them so much that they laugh, feel happy to share their satisfaction with your products/ services and they also spread the word of mouth.

  3. Make your products so Honey like – sweet, habit forming, affordable, accessible, that the customers get addicted to your brand forever. 

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    The Hopes Of The Devil. 

    This one is straight out of Google Search as I did not have another choice 🙂

    Such hopes are highly pleasing to the devil!

    (George Lawson, “A Practical Exposition of the Book of Proverbs” 1821)

    “When a wicked man dies, his hope perishes!” Proverbs 11:7

    Men derive almost the whole of their happiness from the hope of some future good

    Wicked men may indulge themselves in hopes of eternal happiness also. Such hopes are highly pleasing to the devil, who keeps his slaves quiet by means of them, until they are brought into the same hopeless condition with himself! Thus the lief of a wicked man is spent in vain wishes, and toils, and hopes — until death kills at once his body, his hope, and his happiness!

    Does the wicked man expect Heaven? How terrible will be the punishment of his presumptuous hopes, when he shall be hurled down headlong into the depths of eternal despair!

    “But the hopes of the wicked come to nothing!” Proverbs 10:28

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