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Brands Haven't Kept Up with the Ways Customers Use Products

Brands Haven’t Kept Up with the Ways Customers Use Products

Antonis Kocheilas | Harvard Business Review

Here’s a truth: Many in the marketing industry today don’t really understand brands. Today, when there’s more of everything – more channels, more choice, more speed, more confusion – it’s fair to ask: What is a brand? To answer this question, we… Read more.

Want to Move Fast on a Strategic Opportunity?

Want to Move Fast on a Strategic Opportunity?

Amanda Setili | Setili & Associates

No doubt about it: We live in a rapidly changing world. Disruptive technologies, shifting customer behaviors and emerging business models are shaking up nearly every industry. If you are going to survive and succeed amid this change, you need to move in a fast and adaptable way. Yes … even… Read more.

Foreign Aid Enters a New Age of Accountability

Foreign Aid Enters a New Age of Accountability

Simon Moss | Global Citizen

“I don’t know why you’d bother giving money to help people overseas. It’s just wasted and taken by corrupt dictators.” I must have heard this comment (masquerading as a question) hundreds of times as I’ve spoken to audiences about the opportunities and challenges of ending extreme poverty by 2030. [pullquote… Read more.

Local Business Innovation Equips Off-Grid Households with Electricity

Local Business Innovation Equips Off-Grid Households with Electricity

Patrick Greene | University of Waterloo

If the old adage is true and necessity is the mother of invention, then ingenuity must surely be the father. Globally, 1.2 billion people live without access to electricity. Within this decade, the global off-grid solar energy market has grown complex and dynamic. [Photo: Power Africa/USAID] Initially, it was marked… Read more.

Getting in the Family Business

Getting in the Family Business

Mike Smith | Smith & Sons

Small business owner Mike Smith is passionate about the power of solar. The co-founder of Smith & Sons started his general contracting business with his father in the 1980s, when the two… Read more.

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