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Real-world evidence: From activity to impact in healthcare decision making | McKinsey & Company

Real-world evidence: From activity to impact in healthcare decision making
By Olivia Cavlan, Sastry Chilukuri, Matthias Evers, and Ann Westra
Real-world evidence: From activity to impact in healthcare decision making

While there is general agreement that real-world evidence could significantly improve how healthcare stakeholders make decisions, expanding its use requires action by multiple stakeholders.

Healthcare is rapidly transitioning to a new world of patient choice with a laser-like focus on outcomes and value. Indeed, healthcare systems that have traditionally focused on medical interventions driven via episodic interaction with the patient are now recognizing the need to fully understand exogenous factors and deliver continual care.

Exogenous factors such as genomics, behavior, and social and environmental influences play a critical role in delivering outcomes and value for patients and health systems; meanwhile, technology is finally allowing the capture and analysis of such real-world data (Exhibit 1).

Exhibit 1

via Real-world evidence: From activity to impact in healthcare decision making | McKinsey & Company

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