Filtering in a Connected World

Filtering in a connected world
There is more going on here than we might think we know.

For instance, did you know that often the information we see online is being filtered for us, by someone else?

Google has been personalizing your search results since 2005 if you were signed in and had your web history enabled. If you were being cautious and didn’t sign in, starting in 2009 they began using 180 days of your previous search activity to accomplish the same thing.

Google might call it personalizing, but others see it as constricting.
Information filtering, or “filter bubbles,” as author and cofounder of Upworthy Eli Pariser calls it in his TED Talk, can circumscribe the information we see when we conduct those searches.

Filtering results in isolated information ecosystems of our own making.

via Can’t seem to stop those ads from following you around? Why not become ‘metaliterate’?

Advertisements