Definition of an Entrepreneur


Merriam-Webster: “one who organizes, manages and assumes the risks of a business or enterprise.” “a person who organizes and manages any enterprise, especially a business, usually with considerable initiative and risk.”


2. Cornerstones of Successful Entrepreneurship

Running a successful  business can look so simple when you are on the outside looking in. You look at a successful  entrepreneur and he doesn’t look like he is doing anything special but he is living the good life. It really doesn’t look like he is working all that hard. He seems to be enjoying life immensely.

Really. all he is doing is sitting comfortably in front of his own computer in his own very comfortable home a few hours a day. He talks on the telephone and seems to be enjoying every conversation.

Apparently, running a successful  business is the proverbial ‘piece of cake’! Right? WRONG!!! Wrong, wrong, wrong!

You are looking at the results of a very, very long and tedious process that consisted of many very long, late-night hours and a lot of blood, sweat and tears over a period of several years.

This successful internet entrepreneur worked very, very hard for the success that you are looking at.

It is more than a little bit likely that he first placed four corner stones first as he began the long process of building his successful Internet business. Those four corner stones upon which he built his success are:

1.The right mind set.

2.Recognizing and using leverage.

3.Building a set of useful contacts.


4.he probably had a mentor.

We will discuss these four corner stones that must be laid down first so that a successful internet business can be constructed.

All of them are important, even crucial to the success of any business but especially to the success of an internet based business.

Constructing a successful business in cyber space has many things in common with the building of a successful brick and mortar business but there are significant differences as well.

Having the Right, Healthy Mindset

The success of any business both of the online variety as well as the off line variety require the right mindset from the get-go.

A right and healthy mind set will not guarantee success but a wrong and unhealthy or unrealistic mindset will most assuredly guarantee failure. So the right mind set is the first corner stone that must be laid upon which a successful business can be constructed.

What is a right and healthy mindset? There are things that it is as well as things that it isn’t.

A right and healthy mindset IS the willingness to work as hard and as long as is necessary to achieve the goals that has been set. A right and healthy mindset ISN’T the belief that success will be easy, quick or painless.

Those who believe that they can make an internet business enterprise thrive without having to actually put in any time or effort are simply doomed to failure from the beginning.

There are schemers and scammers out there in cyberspace that are just waiting eagerly for those to come along who are looking for easy riches.

A right and healthy mindset IS the willingness to take the time to make a good, solid business plan that is based upon sound business principles.

A right and healthy mindset ISN’T just jumping in feet first and hoping for the best. The best that can happen under those circumstances is that you get out with anymore than two cents to your name.

‘Flying by the seat of your pants’ is NOT a plan…it is just plain suicide in the world of internet marketing. If you don’t have a formal education in business, you need to find people who do have that kind of education and seek then follow their advice.

Recognizing and Using Leverage

There are dozens…maybe hundreds….of business models out there. Some are, of course, more successful than others but they all come with their own set of pros and cons.

The idea is to get the most bang for the buck. You need to use all of the power of the Internet to make your e-business successful. You really cannot afford to leave any stone unturned.

If you are a real go-getter, the temptation is to do everything first and that isn’t possible. You need to make a realistic plan and build one thing upon another until you have a good solid base from which to operate.

Once you get a website built, you will need to begin leveraging SEO (search engine optimization) and gaining page rank.

One thing does lead to another, of course, but one of the quickest ways to leverage SEO is to add a blog to your website. This is a way that you can get much more quickly indexed by the search engines.

Leveraging also includes branding yourself, your website and your products. One of the quicker ways to begin to get yourself branded is by investing in PLR (Private Label Rights) products and changing the names of those products to include your own name or logo. (Don’t forget that there must be some rewriting done.)

This is probably the quickest way to become branded as well as gain credibility on the internet. For example: you might by a PLR E-Book about Easy Dog Training and change the name to ‘John Doe’s Easy Dog Training Methods’.

You can sell the book, give it away as a free gift on your own website or list it in E-Book repositories for others to use.

Remember that reputation and credibility are everything on the internet. Don’t take any shortcuts and never damage or allow others to damage either.

It Is Not What You Know, But Who You Know

That is an old saying. “It is not What you know, but Who you know that counts”. Setting a corner stone of good solid relationships is an important aspect of building a successful e-enterprise.

Working hard at building good solid business relationships is worth every minute of time that you invest in it. Business relationship building should be one of your top priorities.

When you build social relationships, you insert yourself into social situations where you come in contact with people who have interests that are similar to or complimentary to your own interests don’t you?

That is precisely the same way that business relationships are established. You insert yourself into business situations where you will meet others who have businesses that are similar to or complimentary to your own business. You develop relationships over a period of time.

There are several ways in which to accomplish this task. One way is to participate in teleseminars or webinars that are related to your business.

You will learn a lot, of course, but equally important, you will come in contact with those who are already succeeding in the niche market that you are working in.

Of course, attending real brick and mortar world seminars is an even better way to begin to build friendly business relationships with not only your peers but also with those who are in a position to help you….which brings me to the final corner stone that you need to lay.

Find a Capable Mentor

It isn’t likely that there is a more valuable asset that a new e-entrepreneur can have than a good and capable mentor. Someone who has already made all of the mistakes can help you to avoid making all of the mistakes yourself.

They have the wisdom that comes from experience to point out pitfalls and to help direct you toward the better of choices.

Why, you ask, would anyone who has it made want to take their time to help a newbie succeed?

Maybe I can answer that by telling you about my friend who is an accomplished musician. He played with some of the biggest stars in the business. He is a very, very fine guitarist who is now in his 70’s.

He has about three young guitarists that he spends many hours not only teaching how to play but counseling them on career choices.

I asked him why he spent so much time doing that and he said, “It is like gaining immortality. If I teach them and they teach others, then what I know lives forever.”

Successful internet marketers want that ‘immortality’ as well. The ones who are the very most successful are the ones, amazingly enough, who are the most likely to mentor an up and coming e-entrepreneur.

Of course, these successful internet marketers are not going to be interested in wasting their time on a person who has not already worked hard to lay those first three corner stones themselves.

These potential mentors are looking for new comers who show that they have a right and healthy mindset, who are working hard at leveraging and who are well aware of how important it is to know all the players and the RIGHT people.

It short, the new comer most likely to get a mentor is one who is already working hard and helping himself and not looking for someone who can just smooth the way for him.

1. Why so many Startups Fail

Every single day in this brick and mortar world, hundreds of millions get up from their warm beds, get ready, have a cup of tea/ coffee and head to their workplaces to their jobs and many are in a semi-dream state thinking there will come a day when they will achieve “Boom/W – Being One’s Own Man/Woman” stage in life when they would be their own bosses and have some independent space, time for work and rest than just running to make a living. Their dream is about trying to think about an easier way to make a living.

Every one of these hundreds of millions of people know someone or the other who has quit the ‘Get-up-and-go-to-work’ grind and makes a better living by working on their PC’s or laptops from the comfort of their own homes.  This motivates many to begin a home-based business.

Doing work from home sounds to them an ideal solution. Many of these millions of dissatisfied souls may quit their jobs and take a plunge into internet based marketing businesses without any preparation, no knowledge of what they are doing, no formal education, no hope of success.  Failure is generally their sure option and they do not even suspect it.

The fact is that according to many sources, more than 90% (Ninety percent) of all Internet business start-ups end in failure within the first 120 (one hundred twenty) days. Yes, you read that right. NINETY PERCENT! 

This failure rate should be a warning to those who are considering trying their hand at making a go of working on the Internet rather than at a job in the brick and mortar world. 

Of course, success is possible. There IS that other 10% (ten percent) that do succeed. The thing is success doesn’t happen by accident. And success isn’t just a crap shoot. Success happens because of some very important factors. 

Success happens because people have the right ideas about internet marketing and how it works. They do not expect to get rich quick or be able to make a killing over night and retire to a tropical isle. 

It is strange but somehow the same people who wouldn’t dream of starting a real world business, think they can make a go of an internet business even though they have no business background. 

People will go into an internet business with the idea that they no longer have to get up and go to work. They think they can simply work when the feel like it and still make a good living. They simply do not expect to have to work hard or work long hours. 

Wrong Perceptions about the Internet 

The 90% failure rate of new Internet businesses really isn’t all that surprising when you stop to think about the people who are starting internet businesses. 

For some unknown reason most people think that running a successful internet business is as easy as getting a website built and hanging out an ‘open for business’ sign. They couldn’t be more wrong. 

Running a successful internet business of any kind requires self-discipline. People will start an internet business and think that they can party all night, sleep until noon and then make a living in 3 or 4 hours sitting in front of a computer. They somehow think that the world is just going to line up on their website and hand over money. It isn’t going to happen. 

Internet businesses do not run on auto-pilot. It is true that well established internet marketing gurus do not have to put in long, tedious hours on their businesses but it is a privilege that that has been earned by putting in a lot of long and tedious hours. 

It didn’t happen overnight for them and it won’t happen overnight for anybody. Most people are totally unprepared for the time investment that must be made in order for an internet business to become successful. 

No Business Background 

All businesses have two things in common. They are BUSINESSES and they must be run like businesses! The people who are in charge of a business need to understand the accepted practices of business. 

They need to understand simple and basic ideas like acceptable over-head expenses in relation to projected income. Internet entrepreneurs need to understand profit and loss and what constitutes each. 

A college degree in business in not essential for an internet business entrepreneur go be successful but it sure wouldn’t hurt. Just some basic business knowledge is absolutely vital.f you have a hard time balancing your personal check book, you probably should keep your day job and forget about starting an internet business. 

It is true that you can hire accounting firms that will tell you WHEN you must make tax deposits, for example, but these firms will not be able to tell you IF you need to make them. 

Accounting firms can tell you whether or not you made a profit but not how to make it. If you have no business background you need to, at the very minimum, get some good business advice before you even consider opening an online business. 

The fact is that all successful businesses operate on sound business principles. Successful businesses aren’t accidents. The proof is in the numbers. only 10% of new internet businesses are successful or are even still in existence after the first 120 days of operation. 

It is not even reasonable to expect to make a profit from a new business enterprise for many, many months. 

You must have sufficient resources available to not only launch your business but provide for your own personal needs for an extended period of time. It’s called ‘capital’ and there is no way around the need for enough of it. 

The Right Mindset Just Isn’t There! 

You have most likely heard the phrase, ‘He has an attitude!” This is usually a derogatory remark made about a person with a disagreeable attitude. 

But the word ‘attitude’ is an important one when discussing internet marketing start-ups. A good attitude…a good mind set can’t insure success but a bad attitude and a bad mind set can certainly guarantee failure. 

Here are some wrong attitudes that will absolutely guarantee failure: 

I can work when I want to. Wrong, wrong, wrong! You can’t just work when you feel like it. You have to expect to put in many long and very tedious hours of very hard work to make a new internet enterprise succeed. 

I can get rich quick! You couldn’t be more wrong and you are not only wrong but you are putting yourself in danger as well. There are bazillions of crooks out there on the internet who are waiting for their next easy mark and if you are looking for a quick way to get rich, you ARE the next mark. 

It is possible to make a very comfortable living with internet marketing enterprises but if anybody ever tells you it is quick or easy, they are lying to you. 

I don’t need a business plan. There you are…wrong yet again. Internet business is still business. All of the same business principles apply to online business as apply to brick and mortar business. It is imperative that you have a plan for success that is based upon these sound business principles. 

When you have an internet business of your own, you don’t have a boss. Wrong again! You are your boss. If you aren’t a good boss who sees to it that work is accomplished on time and in full, you will doom yourself to certain failure. Unless you are a boss who sets up a working schedule and establishes goals that must be met, you will find yourself working at a job under a boss who does do those things and maybe for minimum wage. 

How You Can Avoid Joining the Failing Masses 

The thing about starting a business…any business… that there is no guarantee of success under any circumstances. 

Even big international businesses can fail at new business ventures. Failure is always an option but the possibility of success can be optimized. 

You can optimize the possibility of success by: 

Having a good solid business plan in place BEFORE you launch your online business. There is an old saying: “Those who fail to plan, plan to fail”. A detailed set of plans for success needs to be made. You need to have the steps from getting from point A to point B listed in great detail that include realistic cost estimates for accomplishing each step. 

Expecting to work very hard to accomplish your goals. You must never expect anything to be easy. You will be right most of the time because things are rarely as easy as they look. Each step toward success requires work, time and patience. Sometimes things don’t work out right on the first try. You have to be willing to try again and again until you do succeed. 

Not falling for ‘get-rich-quick schemes. The internet woods are full of those who prey upon those who are looking for quick and easy ways to become rich. Those ways do not exist. Get over thinking that there is an easy way. There is NOT. 

Remember those statistics! Ninety percent of all new internet businesses fail in the first 120 days. You don’t have to be part of that majority. You can become a part of that 10% minority of successful internet business enterprises.

3. Why your StartUp needs a Mentor?

An entrepreneur’s life is tough and unpredictable. Often, you are faced with many doubts and challenges. At times, you even find yourself lurching from problem to problem! Against this backdrop, having a mentor or two on board your venture can benefit you tremendously.

A mentor is a priceless resource for any company, especially for companies that are in the startup stage. However, in India finding a good mentor is difficult. In fact, I’d even say that entrepreneurs in India can probably access funding more easily than they can find good mentors!

A good mentor can add enormous value to an enterprise. If an entrepreneur can benefit from mentoring, his/her chances of success (and the scale of success) are very likely to be higher than otherwise. At a nationwide level therefore, we need thousands of very good mentors to support our booming base of entrepreneurs. This is true especially now, when the startup scene in India is seeing explosive action.

As an entrepreneur, you may be wondering: ‘how exactly will a mentor add value to my company?’

Here is how.

He will hold a mirror to your business: A mentor will objectively assess the state of your business and the direction in which it is headed. He will bring in an unbiased point of view. In doing so, he will act as a mirror, reflecting the state of your business exactly as it is: warts, moles, blemishes and all. He will identify what’s right and what’s wrong with your business (or the business plan, depending on when exactly the mentor is brought on board) and help you fix things that need to be fixed.
If there is something wrong with the business (such as a weak process, poor accounting standards, and a bad marketing plan, whatever) he will point it out to you and nudge you to take corrective action.

He will ask you tough questions: From time to time, the mentor acts as an examiner who poses tough questions to you, the entrepreneur. Not to needle and rattle you, but to really get you thinking about improving things in your company. If the mentor does not perform this role diligently, complacency will most likely set in, giving you and your team the feeling that all is well, when actually all may not be well.
A mentor’s questions could pertain to the business model itself, the definition of target customers, the customer acquisition cost, the delivery times and SLAs, the time taken for the business to break-even, the extent of capital investment needed, the systems and processes being adopted, ….anything. For instance, I have seen mentors advise entrepreneurs to temporarily apply brakes on their efforts to develop the ‘perfect’ product and instead, go get their first set of paying customers.

He will make you step back: Because you have your nose to the grind always — operationally speaking — the mentor will pull you back a step every now and then, and make you see the big picture. He will help you look at the changes that are happening around you, which may have a bearing on your business. For instance, changes in consumer mindset, distribution channels, technology, law, etc. could all affect business and so, have to be constantly factored into your planning.
He will open doors for you: As an entrepreneur, one of the biggest roadblocks you will face is a lack of professional contacts such as domain experts, service providers and potential employees. For instance, your business may need a website designer, an auditor, contacts in prospective client companies and an event manager, not to mention an investor. The mentor can make a few calls and put you in touch with the relevant agencies and people. It is up to you to take it from there.
He will push the bar higher: Entrepreneurs are often an unsure lot. While they want to make it big, deep down they are not sure if they will manage to achieve REALLY BIG goals. They are not sure how much to push themselves. A good mentor will demolish this self-doubt, instill large doses of confidence in the entrepreneur and make him push the bar really high. As the saying goes, it is only when you aim for the stars that you will reach at least the moon.
He will share his value system with you: A good value system and work ethic are most important to a fledgling organization. If set up early, they can take the organisation a long way. They help maintain a clean and healthy working environment. A mentor will share his professional value system with you and to the extent relevant, and get you to incorporate it in your organisation.
He will motivate you and make you laugh: All the grind has to be balanced with large doses of humour. A mentor with a sense of humour can indeed be a great asset to your business. His joie de vivre is likely to rub off on you and your team, with the result that all of you unwind once in a while and keep celebrating successes along the way. You will even learn to laugh hysterically at your mistakes and move on. All this eases the working atmosphere tremendously and helps you retain your sanity.
The mentor will also pat you on the back once in a while for a job well done or for a milestone achieved, thereby egging you on further.

He will teach you patience: The quest for success and for greatness is often really long. You will have to weather many a storm and keep digging deeper into your reserves of strength, creativity and resilience. A mentor’s sagacity will prove invaluable at such times. He will urge you not to fret (which is anyway useless), but to keep chipping away patiently.
The mentor has a big role to play in calibrating your tempo, curbing your impatience and helping you keep the faith.

In sum, a good mentor keeps his cross-hairs firmly on the interests of the business and from time to time, gives you the necessary inputs. And so, if you haven’t brought a mentor or two on board your company yet, do it right away!

(In referring to mentors, I have used the masculine gender merely for ease of writing and not because of a gender bias!)

4.What No One Tells You About Seeking A Mentor for Your Startup

I launched my first startup while I was still in college, 16 years back. It shut up shop soon after.

I launched my second venture in 2004 and my third, in 2007. Both also shut down within one year of launch.

I could blame these failures on my naivete and the fact that there wasn’t much of a startup ecosystem to offer guidance and inspiration back then. But I should also blame myself, because if there was one thing I could have done differently, it would have been to get expert advice and insight from people far more successful than I.

If only I had had mentors back then.

Flash forward to the present: I started my fourth, and current, startup in 2011 with mentorship this time, from two extremely successful entrepreneurs and investors. And throughout my journey, I’ve continued to reach out to experts from different domains for guidance and advice. From the experience I’ve accrued in working with these mentors, as well as mentoring many startup entrepreneurs myself, I’ve realized this is something you can’t really do without. You need experts to help you with insights and with options that best resolve your challenges.

One of the main reasons for accelerator programs such as Y Combinator or 500 Startups is the access they give to mentors and experts from different areas of business.

But when you do search for a mentor, there are several things to keep in mind, in order to make the best use of your mentor’s time and build relationships with the right people who can help your startup grow. Here are three:

  1. Know what you want from your mentor.
    Why do you need a mentor at the current stage you’re in? Do you need help with something specific, or are you looking for validation of your idea? Seeking out mentors for idea validation is the single biggest mistake most startup founders make. I personally get five to eight emails every day from people asking what I think of their idea and whether I have any feedback. Two things here:

The mentor/person you’re writing to may not be your potential target audience for the product. The idea has to be validated by your potential customers. If you can get someone to pay to use your product, there’s your validation.
Most ideas (if they don’t already exist) seem outrageous or weird, at first. Most of the “experts” and investors who initially reviewed the concept of Twitter rejected it. After all (they must have thought), who needs a 140-character texting vehicle?
So, don’t worry about your idea’s radical differences. Instead, look for a mentor for the correct reason: help with a specific aspect/challenge of your business.

  1. Mentors should be experts, not generalists.
    With that said, your mentors ideally should be experts in your industry, able to resolve the issues you’re facing. Don’t seek generalists, like startup founders, who are likely to give general advice.

You typically don’t need general startup advice because your particular product/service, market, customers and situation all differ from those of from other entrepreneurs. Instead, seek out those mentors who are the experts. For instance, if you realize that you’ve been spending a great deal of money advertising on Facebook without getting good returns, seek out that expert in Facebook or paid advertising who can best guide and coach you in leveraging this medium (along with other options).

  1. Be creative when asking someone to be a mentor
    Most people who are successful in their areas of expertise are inundated with emails from people asking for feedback or advice. So, you need to stand out and to be creative in your outreach.

When we encountered challenges with SEO in our own business, we reached out to the best SEO experts in the world, albeit in a creative manner: We set up an expert advice platform for entrepreneurs who, like us, had queries with regards to specific areas of marketing. We went and interviewed those experts and put their advice out as videos for a larger audience.

We benefited from that action, as have many startup entrepreneurs with similar problems. So, follow our example: Be creative in how you reach out or build a relationship, by following experts’ blogs, commenting on their articles, retweeting their articles (by tagging them) and engaging with them on social media. Add value to their work before you expect something back.

And, then, shoot off an email to them with a specific query. Don’t write asking for general advice.

Finally, don’t expect mentors to give you an hour of their time every week or, heaven forbid, every day, for your business. Consider these people sounding boards for the challenges you face or the specific ideas you want to bounce around. Mentors should be catalysts for your personal and professional growth. Just make sure you’re not asking too much of them.

5.Self Investment Tips which Really work

Self-Investment Tips that Really Work

It is absolutely true that time is the one commodity that most internet entrepreneurs have a very, very short supply of. Still there are ways to use time that would otherwise be of no value to invest in yourself. Here are a few tips that might help:

Use travel time to invest in yourself. By using your iPod or your MP3 player you can use your travel time to expand your knowledge.

Set your clock for a half hour earlier and use that time to read and learn.

After you stop working in the evening, use your computer to search for new information and ideas.

Of course there are some things that are just going to take your time but you can choose wisely.

Attend webinars and teleseminars that are directly related to your niche or your business.

Attend real world seminars that are closer to your home and will require less travel time but will provide you with the information that you need.

Resist the Urge of Staying in the Comfort Zone

We all have a comfort zone and all of us are very fond of our personal comfort zone. It is very, very tempting to just stick with doing the things that we have always done and doing them in the same way we have always done them.

However, staying in your comfort zone and refusing to expand your mind and your horizons can cause you and your internet business to fail.

There is an old saying (probably made up by someone who was afraid of trying new things) that says, “If it isn’t broke, don’t fix it.” Well, ‘it’ doesn’t have to be broken in order to be improved upon whatever ‘it’ is.

Candle light wasn’t broken but we are all glad that electricity was harnessed. Electric light is still light but it is certainly a big improvement over candle light.

New ideas come along every day in the world of internet business. Some of those ideas are even good ones even if they do reside outside of our own personal comfort zone.

In order to continue to invest in yourself, you must be willing to leave your own comfort zone. Just because what has worked is still working it doesn’t mean that there are not newer, better and more efficient ways of doing things.

Nobody is saying that new is always better. New is not always better but sometimes it is and the only way to tell which is which is by investigating new ideas yourself and then adapting the ones that can help you to your business.

Invest in yourself by increasing your knowledge and don’t be afraid of trying new things and new ways of doing things. These things really are the secrets of success and not just in the world of internet business but in life itself.

6.The Razor Edge Difference Between Work and Deals

Just about every internet marketer that I have ever known has worked at some kind of job other than internet marketing before they launched their internet marketing careers.

It is a funny thing about working at a job that pays you for the work that you do. You get into a ‘work-equals- money’ mindset. After all, when you work for others, work does, in fact, equal money.

But when you launch an internet marketing career the ‘work’ that used to make money for you now prevents you from making money.

It is true. The ‘work’ that you are doing that you once got paid to do, like answering the telephone, answering emails, filing papers, etc. is actually preventing you from making the deals that will put money in your pocket.

Yet we continue to seek work because we are programmed to think of work as the thing that makes money.

We get stuck in the ‘work-equals-money’ mindset that is actually counter-productive to building a successful internet marketing business.

We focus our time and energy on finding work for ourselves rather than on focusing our time and energy on making the deals that will really make money for us.

It isn’t hard to see why we get into this ‘work-equals-money’ mindset. We have been living with that concept since we were kids.

Think about it. What was your first job? Did you cut grass for a neighbor? Didn’t you get money after you had done the work? Of course, you did. He wasn’t paying you to think…he was paying you to cut grass.

When you got older and got a job at the local burger joint, you got paid for cooking hamburgers and French Fries. You cooked the hamburgers and fries and then you got paid. Word did in fact equal money.

The owner of the hamburger joint wasn’t paying you to find a better way to cook hamburgers or paying you to look for a new market to sell hamburgers. He was only paying you for doing the work of cooking the hamburgers.

But now you are not getting paid for doing the ‘work’. The work isn’t what is making money for you.

It is true that the work must still be done but you don’t have to look for it. It will find you. What you need to be looking for now are the deals that will make you money.

What Constitutes Work?

What is ‘work’? The ‘work’ that makes any business work is just the day to day activities that must be accomplished in order for the business to function. Telephone calls must be answered.

Emails must be read and responded to. Files must be kept orderly. The list goes on and on but this is just ‘work’.

Nobody is going to pay you to answer the phone, read emails or keep files in order. That is simply ‘work’ that must be done. It isn’t making you any money and it most certainly is not what you should be focused upon.

Once an internet marketing business has gotten up and running, it is a very good investment to simply pay a virtual assistant to do the ‘work’ and set yourself free to make the deals that actually make you money and make your internet marketing business thrive.

You can’t do this right away, of course, but you can use as little of your time as possible on mundane tasks.

You can spend hours and hours and hours of your time working on your website….making it better…tweaking this and tweaking that. That is work that is not putting a single red cent into your bank account.

Hire a techie to do that ‘work’ for you while you are making deals that make more than enough to pay the techie.

Until you can hire someone to do this work for you, get it fixed as best you can and move on the productive deal making.

How many hours are you spending each day writing and making posts to your blogs? Is this time actually making any money for you?

No, of course, it isn’t. It is just ‘work’. It is work that others could do just as well or work that you can find ways to make shorter like by using PLR materials rather than writing every word yourself.

Customer service is absolutely vital work that must be done. It must be done quickly and efficiently and above all competently.

It might even be work that in the beginning at least that you must do yourself.

There are however companies and individuals out there in cyber space that are perfectly capable of handling this work for you and you don’t have to make it harder than it needs to be.

What Constitutes Making Deals?

Yes, it is absolutely true that the ‘work’ must be done, but the work that must be done should be done as quickly and as efficiently as possible and you shouldn’t concentrate your energy on finding and creating more work that isn’t going to making any money for you.

You need to be focusing your attention on making the deals that will make money.

Just as soon as you possibly can, you should begin to hire people to do the mundane tasks that must be accomplished and free up as much of your own time as possible for deal making.

So what exactly are the activities that constitute deal making? Briefly and concisely they are the activities that have the potential for putting money into your bank account. A few of these activities are:

isiting forums and blogs that relate to your niche: Forums and blogs are where you find the real living, breathing people who are YOUR potential customers and until somebody drags out their credit card, puts in their information and actually buys products or services from you, you haven’t made a dime so you need to go where the people are and find out how to best serve their wants and needs.

Visit websites that are related to your website. This is where you will find your potential joint venture partners. Contact the webmasters and work on making mutually profitable deals.

Start your own newsletter or E-zine: This is one of the most potentially profitable deals that you can make for yourself. The longer your list grows, the more profits you can make.

Attend seminars in the brick and mortar world and build good solid business relationships with others in your field. Here again are potential joint venture partners that you need to take the time to cultivate.

Put together your own webinar or teleseminar: Find interesting speakers who would supply information of interest to your list. Webinars and teleseminars are both easy and inexpensive to do and are both money making deals that you can make.

Does this Mean We Should Ditch Work And Focus On Entirely Deals Only?

It would really be nice if we could just ditch the work-a-day-work and do nothing with our time other than make the deals that make us money! Now that would be what I would call a perfect world.

Unfortunately, the work-a-day-work must be done and until our ‘ship comes in’ we are probably going to be the ones who have to do that as well as make the deals that make us money.

As long as we are going to have to do both we can at least learn how to work smarter. We can learn how to get the same amount of ‘work’ accomplished in less time so that we can free up more time for making the deals that will make us money.

Some examples of working smarter are:

Write a FAQ page for your website and use your autoresponder to direct most questions to that site.

Subscribe to a Private Label Rights (PLR) membership website and use that material (with only a little rewrite) as your blog posts and your website content. You can even make whole new products that can be sold from this PLR material.

Make a schedule for yourself that allows only so much time for the tasks that must be completed that make you no money and allow more time in that schedule for the deal making tasks that will make you money.

Invest in automation software that is designed to take care of simple every day but time consuming tasks.

There is always the ‘work’ that must be done each and every day but don’t let it become the object of your focus. Don’t look for work to be done. Work no longer equals money for you now that you are an internet marketer.

Get the work done as quickly as you can and put your focus on the deal making activities that will add to your bottom line. It is no longer your job just to make hamburgers…now you need to get out there and look for new markets. You ARE getting paid to think now.