Term of the Day public relations

Term of the Day

public relations

The profession or practice of creating and maintaining goodwill of anorganization’s various publics (customersemployeesinvestorssuppliers, etc.), usually through publicity and other non paid forms of communication. These efforts may also include support of arts, charitable causeseducation, sporting events, and other civic engagements.
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Usage Example
Many large companies have a public relations department to ensure that the company doesn’t have any scandals and looks positive in the eyes of the consumers.