Term of the Day


An individual who buys products or services for personal use and not for manufacture or resale. A consumer is someone who can make the decisionwhether or not to purchase an item at the store, and someone who can be influenced by marketing and advertisements. Any time someone goes to astore and purchases a toy, shirt, beverage, or anything else, they are makingthat decision as a consumer.
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Usage Example
Throughout the entire product life cycle it is important to keep the consumerin mind, from product features all the way to the type of marketing.