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Pay hefty, become part of an IIM brand – Rediff.com Business

It will soon no longer be necessary to be a Nobel laureate or a pioneer in a discipline to get a gold medal at an Indian Institute of Management (IIM) to be named after oneself.

An interested party needs to only be willing to part with Rs 25 lakh and the coveted gold medal will bear the name of the individual or corporate donor for 10 years, when the scheme at IIM Ranchi becomes operational, says director M J Xavier. His officials said Bokaro Steel and JSW Steel had already sent feelers in this regard.

The donor will not just be a sponsor of the medal but the award, given to academic achievers, will be named after the donor as well.