Love’s contradictions: Catullus on the agony of infatuation | Psyche Ideas

Does consciousness come from the brain’s electromagnetic field? | Aeon Essays


HyalineHI-ə-linePart of speech: adjectiveOrigin: Latin, mid 17th century
1(Zoology) Having a glassy, translucent appearance.2(Literary) A thing that is clear and translucent like glass, especially a smooth sea or a clear sky.
Examples of Hyaline in a sentence “Thanks to the glass frog’s hyaline skin, we could easily see its organs at work.” “The airplane dipped, spun, and soared through the hyaline.”

Wisdom Quotes

Don’t trust those who speak without showing their intentions.
Never trust anything that can think for itself if you can’t see where it keeps its brain. (J. K. Rowling)
The actions of today form the foundations of tomorrow.
The best preparation for tomorrow is doing your best today. (H. Jackson Brown, Jr.)

Charlie Chaplin

Did you know…

… that today is Silent Movie Stars Day? Charlie Chaplin was born on this day in 1889, in London, England. He became a worldwide icon through his screen persona, The Tramp, and is considered one of the most important figures in the history of the film industry. Celebrate by watching a silent movie. Or… be silent while you’re watching a movie. 😉


Today’s Inspirational Quote:

“Laughter is the tonic, the relief, the surcease for pain.”

— Charlie Chaplin

17th and 18th April 2021

World Hemophilia Day – 17 April

World Hemophilia Day

This day is commemorated to increase awareness of hemophilia, von Willebrand disease, and other inherited blood disorders.

Content marketing ideas:

  • Listicle idea: X Hemophilia myths and facts you might not be aware of
  • Infographic idea: Rare blood disorders you should know about
  • Video idea: How do blood disorders affect men and women differently?
  • Podcast idea: Here’s how social media can help people with rare illnesses

World Heritage Day – 18 April              

World Heritage Day

This day is celebrated to raise public awareness about the diversity of our cultural heritages and the efforts required to protect them.

Content marketing ideas:

  • Listicle idea: X Little-known heritage sites in India that will take you by surprise
  • Infographic idea: X Documentaries that will give you a taste of different cultures
  • Video idea: Can smart cities be culturally rich?
  • Podcast idea: Can we look at heritage as a secular entity?

Brand campaign that worked:

This video by Ancestry brings together a group of people from different countries and gets them to talk about their nationality and heritage, after which they take a DNA test. What they find in the results surprises them and rewrites what they understand about what ‘heritage’ really is.

This day is celebrated to raise awareness about the importance of creativity and innovation in problem-solving with respect to advancing the UN’s sustainable development goals.

Content marketing ideas:

  • Listicle idea: X Ways to spark your child’s creative instinct at a young age
  • Infographic idea: Read these books to spark your creative quotient
  • Video idea: How can you let your brain be creative every day?
  • Podcast idea: How do companies think of innovations to usher in the future?

This day is celebrated to raise awareness of the role of representatives and delegates of the member states to the UN.

Content marketing ideas:

  • Listicle idea: Important conferences in UN history that shaped our world
  • Infographic idea: X Interesting facts about the UN Charter
  • Video idea: Do you know the importance of International Delegate’s Day?
  • Podcast idea: How can we imbibe the UN’s values in everyday life?
  • Listicle idea: The biggest nuclear disasters of the 20th century
  • Infographic idea: What illnesses does exposure to radiation cause?
  • Video idea: How do nuclear reactors prevent radiation leakage?
  • Podcast idea: How can we move from nuclear to clean energy?

This day is celebrated to promote safe, healthy, and decent work.

Content marketing ideas:

  • Listicle idea: How can offices become more disabled-friendly?
  • Infographic idea: X Neck exercises that can help if you sit in front of a computer all day
  • Video idea: How have working hours evolved over the decades?
  • Podcast idea: How to set up a trade union at your place of work?

Wisdom Quotes

You can change neither the currents nor the tides, but you can use the winds to change direction.
I can’t change the direction of the wind, but I can adjust my sails to always reach my destination. (Jimmy Dean)
The more you are like you, the less you are like others and this makes you truly unique.
The more you like yourself, the less you are like anyone else, which makes you unique. (Walt Disney)

Wisdom Quotes

Being sane or insane is relative.
A question that sometimes drives me hazy: am I or are the others crazy? (Albert Einstein)
It takes courage to speak up when needed, but it also takes courage to listen.
Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen. (Winston Churchill)

Leonardo da Vinco

Did you know…

… that today is Leonardo da Vinci’s Birthday? One of the Renaissance’s greatest artists and thinkers, Leonardo da Vinci was born on April 15, 1452, in Florence, Italy. Besides painting the “Mona Lisa” and “The Last Supper,” da Vinci also designed the first parachute. Happy birthday, Leonardo!


Today’s Inspirational Quote:

“I love those who can smile in trouble, who can gather strength from distress, and grow brave by reflection. ‘Tis the business of little minds to shrink, but they whose heart is firm, and whose conscience approves their conduct, will pursue their principles unto death.”

— Leonardo da Vinci

Contact and connection via whatsapp

Contact आणि Connection….
मध्ये नेमका काय फरक ?

घटना न्यूयार्कमधील आहे. एका भारतीय साधूचे तिथे व्याख्यान झाले.

त्यानंतर पत्रकारांनी त्यांना गाठले.

त्यातील एकाने साधूला विचारलं,
“साधू महाराज, तुम्ही आताच्या व्याख्यानात संपर्क (Contact) आणि लगाव (Connection) यावर बोलला.

पण ते गोंधळात टाकणार आहे. या दोन्हीमध्ये फरक काय ?”

साधुने मंद स्मित केले अन उत्तर देण्याऐवजी वेगळेच प्रश्न त्यांनी त्या पत्रकाराला विचारणे सुरु केले.

साधू : “तुम्ही न्यूयार्कचे रहिवासी का ?”

पत्रकार : “येस !! का हो ?”

साधू : “घरी कोण कोण असत?”

आपल्या प्रश्नाचे उत्तर टाळण्यासाठी साधूबाबा असं काहीतरी वेगळं विचारत आहेत असं त्या पत्रकाराला वाटलं.

कारण त्याचा प्रश्न सार्वजनिक होता अन साधू तर खाजगी काहीतरी विचारत होते.

तरी मूळ प्रश्नाचे “उत्तर” मिळण्याच्या आशेने तो पत्रकार उत्तर देत गेला.

तो म्हणाला : “माझी आई आता नाहीये. वडील व आम्ही तिघे भाऊ बहीण !

सगळ्यांची लग्न झाली आहेत. सेपरेट बंगले असून सर्व सेटल आहेत.”

साधू : “तुम्ही तुमच्या वडिलांशी बोलत असता का ?”

(आता मात्र त्या पत्रकाराला थोडा राग यायला लागला.)

साधू : “तुमच्या वडिलांशी शेवटचे तुम्ही कधी बोलला ? काही आठवतंय का ?”

पत्रकाराने राग आवरत सांगितलं
“बहुतेक एक महिना झाला असावा.”

साधू : “तुमच्या बहीण भावाशी नेहमी भेटीगाठी करता का ?

एक कुटुंबीय म्हणून शेवटचे तुम्ही कधी एकत्र भेटले?”

(आता पत्रकाराच्या कपाळावर घाम यायला लागला, की मुलाखत कोण कुणाची घेतेय?)

तरी त्याने उत्तर दिले : “गेल्या वर्षीच्या ख्रिसमसमध्ये भेटलो”

साधू : “त्यावेळी किती दिवस एकत्र होता?”

पत्रकार (हळवा होत) : “तीन दिवस होतो”

साधू : “तुम्ही बहीण भावांनी त्या काळात किती वेळ वडिलांच्या अगदी जवळ बसून घालवला ?”

(पत्रकार आता थोडा लाजिरवाणा होऊन, मान खाली घालून कागदावर काहीतरी रेघोट्या मारत बसला.)

साधू : “तुम्ही तुमच्या वडिलांसोबत नाश्ता, दुपारचं जेवण किंवा रात्रीचे जेवण केले का ?”

वडिलांना विचारलं का ? की कसे आहात?
आईच्या निधनानंतर ते एकटे जगत होते तर वेळ कसा घालवला?”

(असं म्हणत त्या साधूने पत्रकाराला आपुलकीने जवळ घेतलं).

साधू : “बेटा, नाराज होऊ नको, लाजिरवाणा पण होऊ नको.

तुला असं नकळत दुखावल्याबद्दल उलट मी माफी मागतो. पण तुझ्या मूळ प्रश्नाचे उत्तर यात होते.

Contact आणि Connection !!

तू तुझ्या वडिलांच्या फक्त Contact मध्ये आहेस. मात्र तुझं त्यांच्याशी कोणतेही
Connection नाहीय.

You are not connected to him.

आणि वडील संपर्कात असणं वेगळं अन त्यांच्याशी “लगावं” असणं वेगळं.

कारण Connection हे नेहमी आत्म्याचे आत्म्याशी होत असते.

एकत्र बसणे, भोजन सहवास, एकमेकांची काळजी घेणं, डोळ्यांनी संपर्कात नव्हे तर डोळ्याची भाषा ओळखून त्यानुसार प्रतिसाद देणे,

आपुलकीचा स्पर्श, हात हातात घेणं…. हे सगळं Connection मध्ये येत. Contact मध्ये नाही

तुम्ही तुमची भावंडं, वडील यांच्या Contact मध्ये आहात पण कोणतेच Connection आपसात नाही.

आता पत्रकाराच्या डोळ्यात पाणी आलं.

एक चांगला धडा गिरवून दिल्याबद्दल आभार मानून, पत्रकार त्यांना नमस्कार करून निघाला.

आज आपल्या भोवताली बहुतेक असंच दिसतयं..आपण आपले सख्खे नातेवाईक,आपले मित्र,आपले शेजारी,सहकारी,समाज..सर्व फक्त contact मधे ठेवतो आणी गरज पडली की लगेच connection जोडतो...

सर्व एकमेकांच्या Contact मध्ये आहेत पण कुणाशी Connection (लगाव असा) काही नाही..कसला संवाद नाही. कसल्या चर्चा नाहीत. सगळे स्वमग्न झालेत..!

आपण वरचेवर बदलत चाललोय..हेच खरं आहे..!

इतक्या वर्षाचे आपले संस्कार, आईवडील गुरुजींनी शिकवलेले ते सगळं विसरलं जातंय….

कुणाला जवळ करायचं,कधी जवळ करायचं,हे चांगलच समजायला लागलयं.. प्राधान्य कशाला द्यायचं हा भावनिक व्यवहार आपण चांगलाच अंगीकारला आहे..गरज पडेल तेव्हा बघू ही वृत्ती आपण चांगलीच जोपासली आहे..वाटलं तर प्रतिसाद द्यायचा नाहीतर मोबाईल सायलेंटवर होता म्हणून सोयीचं व ठेवणीतलं ऊत्तर तयार ठेवायचं..!

दाहक असलं ..तरी सत्य हेच आहे..

संपर्क,संवाद वाढवणं,एकमेकांना समजून घेणं,जाणून घेणं म्हणजेच connection..

वरील घटनेतील “साधू” म्हणजे दुसरे तिसरे कोणी नसून आपले
स्वामी विवेकानंद होते.


Did you know…

… that today is Grandfathers in Space Day? On April 13, 2002, the world’s first pair of spacewalking grandfathers, named the Silver Team, took the first space walk outside the international space station. They were the Shuttle Atlantis astronauts Jerry Ross and Lee Morin.


Today’s Inspirational Quote:

“What a bargain grandchildren are!  I give them my loose change, and they give me a million dollars’ worth of pleasure.”

— Gene Perret

Looking at portraits with an eye to evolutionary psychology | Psyche Ideas


Did you know…

… that today is Discovery of the Location of Happiness? In 2301 B.C., Hi Ling Su, a Chinese scholar and saint, discovered that happiness lies in the heart, not somewhere outside of ourselves.


Today’s Inspirational Quote:

“But what is happiness except the simple harmony between a man and the life he leads?”

— Albert Camus

A friend sends wonderful quotes daily…

“The sun shines for everyone, it doesn’t make choices. – Cristina Joy”. The latest one.

Call it Secular or Call it Blinding justice as no one can face the Sun in its full glory with naked eyes. His Light and heat is for all and must reach every individual.

Years ago, I read a sher which goes like this….

“Roshi chheen lee in unchi unchi deewaron ne

Past jarron ke naseem me Andhera hi rahaa” ….

May be in my youth I was more attracted ideologically to Karl Marx, Nietschze, Socialists as my fav Sher above means

The Skyscrapers have stolen the Sunshine

Poor shanty, hut-dwellers and their Destiny

They can’t even get that what is God’s gift to mankind and Free!!!

Think about it.


Volutevəl-YOOTPart of speech: nounOrigin: French, mid 16th century
1A spiral scroll characteristic of Ionic capitals and also used in Corinthian and composite capitals.2Forming a spiral curve or curves.
Examples of Volute in a sentence “Many Greek buildings are easily recognizable by the volute on the top of columns.” “Both sea and land snails often have similarly volute shells.”

* Can you see it? by Seth Godin ]

Do you notice that you’re dressed dramatically differently than everyone else at the event?

That you’re driving at a different pace than everyone else?

That your question at the end of the talk lasted four times longer than anyone else’s?

That your band’s new single is half the volume of everything else that’s being pitched to this program director?

That your code isn’t commented and everyone else’s is?

There’s absolutely nothing wrong with being different from the crowd. In fact, it might be the ideal path forward. The problem begins when you don’t see what’s not matching up.

The best way to transform the path is to see the path first.

History doesn’t always repeat itself, but it usually rhymes.


Sockdolagersahk-DOL-e-jərPart of speech: nounOrigin: American English, mid 19th century
1An exceptional person or thing.2A forceful blow.
Examples of Sockdolager in a sentence “All of the nominees tonight are well-accomplished sockdolagers.” “The car door hit Randy with a sockdolager that knocked the wind out of him.”

The universal forces of sound and rhythm enhance thought and feeling | Aeon Essays

You can train yourself to find disgusting things less gross | Psyche Ideas

Amid the chaos of being, Nietzsche believed that plants offer us inspiration for living | Aeon Videos

11TH AND 12TH APRIL 2021

National Safe Motherhood Day – 11 April

National Safe Motherhood day

This day is observed to raise awareness about proper healthcare for women, and about maternity facilities for pregnant and lactating women.

Content marketing ideas:

  • Listicle idea: Busting myths about what a pregnant woman can and cannot do
  • Infographic idea: These countries offer the best maternity and paternity leave
  • Video idea: Is the biological clock even real?
  • Podcast idea: Addressing the stigma against women who choose to adopt

International Day of Human Space Flight – 12 April

This day is celebrated to commemorate the first human space flight by Yuri Gagarin.

Content marketing ideas:

  • Listicle idea: X Ways to make your child interested in the wonders of space
  • Infographic idea: X Female astronauts who continue to inspire young women
  • Video idea: This is how food for space is prepared
  • Podcast idea: Space travel conspiracies that will keep you up all night

Content marketing ideas:

  • Listicle idea: X Hemophilia myths and facts you might not be aware of
  • Infographic idea: Rare blood disorders you should know about
  • Video idea: How do blood disorders affect men and women differently?
  • Podcast idea: Here’s how social media can help people with rare illnesses

Seasoned Nuts Quotable

“This war did not spring up on our land, this war was brought upon us by the children of the Great Father who came to take our land without a price, and who, in our land, do a great many evil things… This war has come from robbery – from the stealing of our land.” – Spotted Tail



“Most people don’t grow up. It’s too damn difficult. What happens is most people get older. That’s the truth of it. They honor their credit cards, they find parking spaces, they marry, they have the nerve to have children, but they don’t grow up. Not really. They get older. But to grow up costs the earth, the earth. It means you take responsibility for the time you take up, for the space you occupy. It’s serious business. And you find out what it costs us to love and to lose, to dare and to fail. And maybe even more, to succeed.”

— Maya Angelou

In sleep the body is a channel to communicate with the dreaming mind | Aeon Essays

Craft your own renaissance with tips from Boccaccio’s Decameron | Psyche Ideas

Meet the British bouncer in LA on an expired visa who has no time for immigrants | Aeon Videos


WinkleWINK-əlPart of speech: verbOrigin: British, late 16th century
1Extract or obtain something with difficulty.2(Noun) A small herbivorous shore-dwelling mollusk with a spiral shell.
Examples of Winkle in a sentence “The interrogator was used to winkling confessions out of the most hard boiled subjects.” “The dock and side of the boat was freckled with winkles and barnacles.”

Seasoned Nuts Quotable

“I’ve come to learn there is a virtuous cycle to transparency and a very vicious cycle of obfuscation.” — Jeff Weiner

“Transparency is all about letting in and embracing new ideas, new technology and new approaches. No individual, entity or agency, no matter how smart, how old, or how experienced, can afford to stop lea

Did you know…

Did you know…

… that today is Stupid Pet Tricks Day? Celebrate David Letterman’s birthday by teaching your dog or cat — or whatever you may have! — a stupid pet trick. Letterman, a late-night TV host, comedian, writer, and producer, was born on this day in 1947 in Indianapolis, Indiana.


Today’s Inspirational Quote:

“I have found that the only thing that does bring you happiness is doing something good for somebody who is incapable of doing it for themselves.”

— David Letterman

Identity…. by Seth Godin

* Identity is often used against us [ ]

Identity feels permanent, powerful, emotional and fragile.

Identity has been used to unite college alumni (“we are!”), political factions and groups of all kinds.

Criticism is not in short supply, especially lately, and criticism aimed at us, at our core self, is particularly hurtful.

“I don’t like you,” is hard to wrestle with.

That’s why ad hominem attacks on appearance and other permanent attributes we all have are so difficult to live with.

But “you” is not the car you drive, the kind of wine you drink or how you feel about a certain issue in our society. Those are choices. Those are tastes. Those can be changed.

When I say I don’t like your idea, I’m not saying that I don’t like you. And if we’ve been persuaded by marketers and politicians that everything we do and say is our identity, then it gets very difficult to learn, to accept useful feedback and to change.

Evolving our choices and our tastes is part of being human. Establishing your identity as someone who is not static, open to change and eager for better makes it far easier to engage in a world where some would prefer us to do precisely the opposite.


Did you know…

… that today is Chocolate for Health Day? In 2000, studies revealed that cocoa beans contain large amounts of natural antioxidants that help to reduce the risk of cardiovascular disease. But then us chocolate lovers around the world already knew that! Now go out and celebrate today by… eating some chocolate! 😉


Today’s Inspirational Quote:

“There will always be some sort of challenge you must face every day and some may be harder than others. Don’t let any tough day make you feel any weaker because your strength is what brought you to where you are today. You’ve come a long way. Be proud.”

— Roger Lee

Wisdom Quotes

If you can’t be the light in the shadows, be the gem that refracts the light all around.
There are two ways of spreading light: to be the candle or the mirror that reflects it. (Edith Wharton)
Those who love you will come back to you even if you let them go.
If you love someone, set them free. If they come back they’re yours; if they don’t they never were. (Richard Bach)

Seasoned Nuts Quotable

Our decisions about transportation determine much more than where roads or bridges or tunnels or rail lines will be built. They determine the connections and barriers that people will encounter in their daily lives – and thus how hard or easy it will be for people to get where they need and want to go. — Elijah Cummings

When the mind is dark, making art is a thrilling way to see | Psyche Ideas

Solving chronic pain via the kitchen, not the medicine cabinet | Psyche Ideas

Algorithms are sensitive. People are specific. We should exploit their respective strengths | Aeon Videos

Time dilates and people flow in and out of each other in a hallucinatory urban commute | Aeon Videos

True gratitude is a communal emotion, not a wellness practice | Psyche Ideas

Does consciousness come from the brain’s electromagnetic field? | Aeon Essays

Saturday 10th April

Did you know…

… that today is Prevent Cruelty to Animals Day? In 1866, the ASPCA was founded on this date by Henry Bergh when he received a charter from the state of New York. ASPCA was the first humane society in the U.S. Celebrate today – and every day – by being kind to all animals.


Today’s Inspirational Quote:

“Let me never fall into the vulgar mistake of dreaming that I am persecuted whenever I am contradicted.”

— Ralph Waldo Emerson


Heuristichyoo-RIS-tikPart of speech: adjectiveOrigin: Greek, early 19th century
1Enabling a person to discover or learn something for themselves.2A heuristic process or method.
Examples of Heuristic in a sentence “The pottery professor’s heuristic technique helped students discover their own sculpting style.” “This heuristic will help interested parties become better writers.”

Wisdom Quotes

If you’re going through a rough time, keep going until you reach the end.
If you’re going through hell, keep going. (Winston Churchill)
It isn’t what happens that matters, but how you respond to it.
Life is ten percent what happens to you and ninety percent how you respond to it. (Lou Holtz)


Synecdochesə-NEK-də-keePart of speech: nounOrigin: Late Middle English, 1350s
1A figure of speech in which a part is made to represent the whole or vice versa.
Examples of Synecdoche in a sentence “The team’s full name is the Jacksonville Jaguars, but they are often referred to by the synecdoche, “Jaguars.”” “The brand manager decided that the maple leaf logo could serve as a synecdoche for the tourism committee.”

Wisdom Quotes

If you’re going through a rough time, keep going until you reach the end.
If you’re going through hell, keep going. (Winston Churchill)
It isn’t what happens that matters, but how you respond to it.
Life is ten percent what happens to you and ninety percent how you respond to it. (Lou Holtz)


Inosculatein-AHS-kə-laytPart of speech: verbOrigin: Latin, late 17th century
1Join by intertwining or fitting closely together.
Examples of Inosculate in a sentence “The two trees had grown so closely together that they were inosculated.” “The toymakers shaped the product so that the pieces would inosculate while stored.”


3-2-1 Newsletter by James Clear“The most wisdom per word of any newsletter on the web.”

3-2-1: Pushing yourself, listening, and a simple rule for life and work

read onJAMESCLEAR.COM | APRIL 8, 2021

Happy 3-2-1 Thursday,

Here are 3 ideas, 2 quotes, and 1 question to consider this week…

3 Ideas From Me


“A simple rule for life and work:

Don’t rush, but don’t wait.

Thoughtful action.”

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“Your life is purchased by where you spend your attention.”

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“The Process:

1) Decide what you want to achieve.
2) Try different ways of achieving it until you find one that works for you.
3) Do more of what works. Do less of what doesn’t.
4) Don’t stop doing it until it stops working.
5) Repeat.”

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2 Quotes From Others


Artificial intelligence researcher Eliezer Yudkowsky on pushing yourself:

“If you never fail, you’re only trying things that are too easy and playing far below your level… If you can’t remember any time in the last six months when you failed, you aren’t trying to do difficult enough things.”

Source: Inadequate Equilibria (Chapter 7)


Documentary filmmaker Valarie Kaur on listening:

“Deep listening is an act of surrender. We risk being changed by what we hear.

When I really want to hear another person’s story, I try to leave my preconceptions at the door and draw close to their telling. I am always partially listening to the thoughts in my own head when others are speaking, so I consciously quiet my thoughts and begin to listen with my senses.

Empathy is cognitive and emotional—to inhabit another person’s view of the world is to feel the world with them. But I also know that it’s okay if I don’t feel very much for them at all. I just need to feel safe enough to stay curious.

The most critical part of listening is asking what is at stake for the other person. I try to understand what matters to them, not what I think matters. Sometimes I start to lose myself in their story. As soon as I notice feeling unmoored, I try to pull myself back into my body, like returning home. As Hannah Arendt says, ‘One trains one’s imagination to go visiting.’ When the story is done, we must return to our skin, our own worldview, and notice how we have been changed by our visit.”

Source: See No Stranger

1 Question For You

What do I keep coming back to? What is that telling me?

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Until next week,

James Clear
Author of the million-copy bestseller, Atomic Habits
Creator of the 
Habit Journal

Did you know…

Did you know…

… that today is the San Diego Chicken’s Birthday? In 1974, Ted Giannoulas debuted as the San Diego Chicken. Giannoulas took a job for a radio station in 1974 to dress up as a chicken and deliver Easter eggs at the San Diego Zoo. He did such a good job that the radio station asked him to appear in the same outfit at a San Diego Padres game. The rest is history.


Today’s Inspirational Quote:

“Observe and learn instead of react and respond. Everything doesn’t need your reaction. Conserve your energy for what matters.”

— Author Unknown


Did you know…

… that today is Japanese Flower Festival (Hana Matsuri) Day? This Japanese festival celebrates the birth of Siddhartha Gautama. “Hana” means “flower” in Japanese, and “matsuri” means “festival,” so Hana Matsuri means “flower festival.”


Today’s Inspirational Quote:

“It is hard to let old beliefs go. They are familiar. We are comfortable with them and have spent years building systems and developing habits that depend on them. Like a man who has worn eyeglasses so long that he forgets he has them on, we forget that the world looks to us the way it does because we have become used to seeing it that way through a particular set of lenses. Today, however, we need new lenses. And we need to throw the old ones away.”

— Kenichi Ohmae

Marshall Goldsmith Newsletter

My mission is simple. I want to help successful people achieve positive, lasting change in behavior; for themselves, their people, and their teams. I want to help you make your life a little better. Thank you for subscribing! Life is good.

How Do You Know Someone Will Do a Great Job?

The next time you are working on a project, ask yourself, “What would happen to my level of commitment, if I knew that I was only going to be paid if I achieved results?”

Marshall GoldsmithApr 8

As an executive coach, I have a unique compensation system – I only get paid if my clients get better. “Better” means my clients achieve positive, measurable change in behavior, not as judged by themselves but by their key stakeholders. This process usually takes about 18 months and involves an average of 16 stakeholders.

My coaching approach has been described in several major publications, such as Forbes and The New Yorker. I have been asked many times where I came up with this “pay only for results” idea. The answer is from Dennis Mudd, who was my boss 43 years ago.

Growing up in Valley Station, Ky., my family was poor. Dad operated a small, two-pump gas station. The roof on our home was very old and starting to leak badly. We had no choice but to get a new roof, although this would be a painful expenditure for us. Dad hired Dennis Mudd to put on the roof. In order for us to save some money, I worked as his assistant.

Putting on a roof in the middle of the summer in Kentucky is incredibly hard work. I never have done another job (before or since) that required this degree of physical exertion. I was amazed at the care Mr. Mudd put into the laying of the shingles. He was patient with me as I made mistakes and helped me learn how to do the job right. After a while, my attitude toward this project changed from “grudging acceptance” to “pride in a job well-done.” In spite of the heat and pain,

I looked forward to working with Mr. Mudd every day.
When the project was finally over, I thought the roof looked great. When Mr. Mudd presented my Dad with the invoice for our work, he said quietly, “Bill, please take your time and inspect our work. If you feel that this roof meets your standards, pay us. If not, there is no charge for our work.” It was obvious, he was very serious in his request.

Dad carefully looked at the roof, thanked both of us for a job well-done and then paid Mr. Mudd, who then paid me for my help.

I will never forget watching Mr. Mudd when he asked Dad to only pay for results. He wasn’t kidding – he was dead serious, and my respect for Mr. Mudd skyrocketed. I was only 14 years old, but I will never forget this event. I knew the Mudd family. They didn’t have any more money that we did. I thought, “Mr. Mudd may be poor, but he is not cheap. This guy has class. When I grow up, I want to be like Dennis Mudd.”

Although I have received many honors for my work, I doubt I will ever match the dedication to quality and the integrity Mr. Mudd showed. In the past 29 years, I have not gotten paid on a few assignments and have never asked for money I felt was undeserved. Financially, how much has this hurt me? At the time, it caused me some pain and embarrassment, but I knew I was still going to have a very prosperous life.

How much would not getting paid have hurt Mr. Mudd? A lot. Not paying him would have meant that his family would not be eating very well for the next couple of months. This sacrifice didn’t matter, though. His pride and integrity were more important than money.

Mr. Mudd never gave any pep talks about quality or values. He didn’t use any fancy buzzwords such as “empowerment” or “customer delight.” He didn’t have to – his actions communicated his values better than any buzzwords he might have used.

We can all learn a lot from this man. The next time you are working on a project, ask yourself, “What would happen to my level of commitment, if I knew that I was only going to be paid if I achieved results?”

How would your behavior change?

What if someone said this to you, “I don’t want you to pay me unless you are 100% satisfied with the results.”

Wouldn’t you know that person was going to do the best job they could for you?
Mr. Mudd taught me a lesson I will try to live up to for the rest of my life. What is important is not how much he impressed me. What is much more important is that he could look with pride at the person he saw in the mirror every day.

Thank you for reading! I hope this is helpful to you and those around you.

Life is good. Marshall.

World Homeopathy Awareness Week – 10-16 April 2021

World Homeopathy Awareness Week – 10-16 April 2021

This week is a celebration of homeopaths and those who have been healed with homeopathy.

Content marketing ideas:

  • Listicle idea: What are the arguments against homeopathy?
  • Infographic idea: Studying the composition of homeopathic pills
  • Video idea: How do homeopathic pills work on the body?
  • Podcast idea: How can you stay open to alternative forms of treatment?

Check this out from The Times of India – This is how UDA treats it’s Strategic partners .

In unusual move, US navy conducts operation near Lakshadweep without India’s consent
Download the TOI app now:

Wisdom Quotes

It’s more dangerous to have education and lack common sense than it is to have common sense and lack education.
It is a thousand times better to have common sense without education than to have education without common sense. (Robert Green Ingersoll)
We all die, but not all of us will truly live.
Every man dies. Not every man really lives. (William Wallace)